THE CMO COUNCIL RESEARCH REPORT

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Omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick and mortar store.

According to a new research from the CMO Council, in partnership with Netsertive, the real strength of the omnichannel experience is in the last mile of the customer journey – the local store.

The report, “Omnichannel’s Missing Link” includes insights gathered from over 180 brand marketers on the key challenges they face in delivering seamless customer experiences, online and offline.

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1.

How brand marketers define “omnichannel” as compared to the standard industry meaning.

2.

How brand marketers can deliver seamless campaigns from “click to brick,” and at a local level, with ready content, education and financial support.

3.

The leading cause of disconnect between brands and local retailers when executing a successful omnichannel strategy.