While digital video advertising continues to boom, consumers are demanding a better viewing experience. A new crop of thumb-friendly, mobile-first outstream ad formats have answered the call and provides a solution consumers, advertisers, and publishers can get on board with.
Last month Mixpo surveyed 68 advertisers and agencies to find out what they think about outstream video advertising. We found that while pre-roll is currently the dominant video ad format, outstream is growing in popularity due to it’s premium nature and enhanced user experience.
Learn more about Mixpo’s latest outstream video ad format, the In-Content Video Reveal.