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All Blog Posts Tagged With

Video

Healthcare

Changing Priorities In Healthcare and The Case For Digital Marketing

Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...

Posted on 
Jul 8, 2019
  by
Caroline Willard
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Marketing

Inside the Mind of a Gen Z Consumer

Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...

Posted on 
Jun 26, 2019
  by
Mackenzie Newnam
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Healthcare

Surprise! Your Patients Have Changed... How to Adjust to a Millennial World.

Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...

Posted on 
Jun 24, 2019
  by
Kayla King
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Healthcare

Marketing: The Toughest Job In The Healthcare Industry

When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.

Posted on 
Jun 18, 2019
  by
Caroline Willard
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Healthcare

Understanding The Marketing Funnel: Awareness, Consideration, and Decision

When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...

Posted on 
Jun 7, 2019
  by
Brandon Sifrar
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Healthcare

How Digital Marketing Works For Your Practice vs. The Older Marketing Tactics You May Be Using

As a practice owner, you should know that your current and potential patients are using the Internet to find you and evaluate your practice. Are they able to find you easily? Digital Marketing can be...

Posted on 
Jun 5, 2019
  by
Kayla King
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Marketing

Why You Need to Align Your Digital Marketing Efforts with the Marketing Funnel

The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...

Posted on 
May 13, 2019
  by
Mary Clayton Shearer
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Marketing

How to Boost Performance By Connecting Video & Search Campaigns

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...

Posted on 
Mar 13, 2019
  by
Mary Clayton Shearer
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Marketing

The Digital Marketing Stats You Need to Know [Infographic]

We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...

Posted on 
Mar 6, 2019
  by
Mary Clayton Shearer
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Retail

Bitter Neumann: "This is how we get new customers in our stores."

We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."

Posted on 
Dec 11, 2018
  by
Tim McLain
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Automotive

YouTube Advertising Explained

With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business advertise on YouTube? To put it simply, YouTube’s biggest selling point echoes that of parent company Google: It captures intent. In other words, the platform's users are often showing up with a need in mind...

Posted on 
Oct 16, 2018
  by
Mary Clayton Shearer
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Retail

9.3 Million Reasons for Home & Tech Retailers to Double Down on Digital during the Holidays

Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...

Posted on 
Sep 26, 2018
  by
Tim McLain
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Marketing

Why You Should Shift Your Advertising Dollars From TV to YouTube

YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion logged-in viewers in mid-2017. With a massive audience, YouTube is a natural place to start experimenting with digital video advertising. Not to mention, YouTube advertising campaigns are run directly...

Posted on 
Sep 6, 2018
  by
Mary Clayton Shearer
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Marketing

The 6 Questions You Should Be Asking Your Digital Marketing Partner And What Their Answers Should Be

As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...

Posted on 
Aug 6, 2018
  by
Tim McLain
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Marketing

Digital Video Vs. TV. Which is best for advertising?

A study conducted by eMarketer.com projects that ad spending on digital video will see substantial growth over the next few years while ad spending on TV will decrease for the first time since 2008. While the earlier decrease in TV ad spend was likely linked to the 2008 financial crisis, the current trend seems to indicate a true shift toward digital video as an advertising channel...

Posted on 
Jul 26, 2018
  by
Mary Clayton Shearer
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Franchises

Personalization Power: 3 National Retailers Turning Clicks Into Customers Online

In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...

Posted on 
Jul 20, 2018
  by
Tim McLain
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Marketing

How to Target The Right Audience on YouTube

Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...

Posted on 
Jun 29, 2018
  by
Mary Clayton Shearer
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Healthcare

What You Can Learn From Healthcare Marketing Leaders

Healthcare marketing has traditionally been dry, formal - and, well, boring - thanks to a highly regulated industry that, according to the Content Marketing Institute, is two years behind its counterparts in other industries. It’s time to catch up, revamp your techniques, and learn a little something from healthcare marketing leaders...

Posted on 
Jun 20, 2018
  by
Rachel Small
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Retail

Home Appliance Path to Purchase Survey

A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...

Posted on 
Jan 3, 2018
  by
Allison Ferguson
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Media & Publishing

The Future is Mobile: What Publishers Can Do To Adapt

As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...

Posted on 
Nov 4, 2016
  by
Erin Martin
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Media & Publishing

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...

Posted on 
Oct 18, 2016
  by
Erin Martin
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Media & Publishing

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom..

Posted on 
Sep 1, 2016
  by
Erin Martin
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