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All Blog Posts By

Erin Martin

Media & Publishing

The Future is Mobile: What Publishers Can Do To Adapt

As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...

Posted on 
Nov 4, 2016
  by
Erin Martin
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Media & Publishing

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...

Posted on 
Oct 18, 2016
  by
Erin Martin
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Media & Publishing

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom..

Posted on 
Sep 1, 2016
  by
Erin Martin
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