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All Blog Posts By

Erin Martin

Marketing

What Franchise and Multi-Location Brands Need to Know about Google Analytics 4

As technology advances, so does the way we measure and analyze digital journeys.

Posted on 
Jan 30, 2023
  by
Erin Martin
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Franchises

2023 Search and Consumer Behavior Trends: What Franchise Brands and Multi-Location Businesses Need to Know

2023 has seen a massive shift in consumer trends and search engine optimization strategies. Consumers are now more informed, have higher expectations, and are more likely to engage with brands that provide personalized and localized experiences. Netsertive hosted a live webinar with Google to take a deep dive into these changes and the blog post below outlines the main takeaways franchise brands and multi-location marketers need to know.

Posted on 
Jan 25, 2023
  by
Erin Martin
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Franchises

2023 IFA Annual Convention: The Ultimate Guide for Franchise Marketers

IFA’s annual convention is a huge event for the industry and franchise marketers alike. At Netsertive, we get super excited to join our fellow marketers and geek out on all things franchise marketing. To prepare, we pulled together all the best resources and speakers for the 2023 IFA Annual Convention related to the world of marketing. Check out our guide for the cliff notes that all attending franchise marketers should know!

Posted on 
Jan 20, 2023
  by
Erin Martin
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Franchises

TikTok Marketing for Franchises: Is it right for your Brand?

Top Tips for Leveraging TikTok to Market Your Business and How Franchise Brands Can Drive Engagement and Reach New Customers Through TikTok

Posted on 
Jan 13, 2023
  by
Erin Martin
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Franchises

Harness the Power of AI: How Franchise Marketers Can Unlock New Opportunities

With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.

Posted on 
Jan 11, 2023
  by
Erin Martin
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Franchises

Connected TV Advertising for Multi-Location Businesses

A Deep Dive on CTV with Netsertive & The Trade Desk

Posted on 
Jan 4, 2023
  by
Erin Martin
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Marketing

A Cookieless World: How Netsertive is Approaching Changes to 1st and 3rd Party Data

The depreciation of 3rd party cookies. Here's what that means for digital advertising.

Posted on 
Dec 12, 2022
  by
Erin Martin
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News

Netsertive Named an Inc.'s Power Partner Award Winner

Based directly on client surveys & industry sentiment measures, Netsertive is named to the inaugural Inc. Power Partner Award that recognizes top B2B marketing and advertising partners that empower growth.

Posted on 
Nov 1, 2022
  by
Erin Martin
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Marketing

Match Search Intent with Marketing Tactics in 3 Easy Steps

Use our easy 3 step exercise to match your buyer’s search intent with the right marketing tactics.

Posted on 
Oct 24, 2022
  by
Erin Martin
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Marketing

The Future of Search: 6 Takeaways from Google’s Search On 2022 Live Event

6 Takeaways from Google’s Search On 2022 Live Event

Posted on 
Sep 29, 2022
  by
Erin Martin
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Franchises

The 10 Best SEO and PPC Strategies for Franchise Brands

We have seen many marketing teams plan and manage their PPC and SEO separately. While SEO and paid digital are technically different disciplines, there are crossovers between the two where efficiencies can be gained from doing them as a single motion vs in silos.

Posted on 
Jun 29, 2022
  by
Erin Martin
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Franchises

3 Major Consequences of Not Localizing Your Digital Advertising: A Primer for Multi-Location Businesses

A look at just a few of the benefits that multi-location businesses forfeit to the competition by not localizing their digital ad strategy.

Posted on 
Dec 14, 2021
  by
Erin Martin
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News

Netsertive Appoints New CFO and CRO to Support New Phase of Growth

Seasoned Executive Sean Witty Joins Netsertive as Chief Financial Officer, Peter Durand Named Chief Revenue Officer to assist in Netsertive.

Posted on 
Sep 23, 2020
  by
Erin Martin
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News

New Alliance Delivers Powerful, Comprehensive Suite of Localized Digital Marketing Technology

Netsertive is excited to announce a new partnership with Binary Fountain! This new alliance will equip our customers with leading technology and equipment to boost their localized digital advertising campaigns.

Posted on 
Sep 16, 2020
  by
Erin Martin
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Marketing

Updated: The Latest on Google’s SMB Ad Credit

Google recently announced it would be providing small- and medium-sized businesses with a free Google Ads credit. Here's what you need to know.

Posted on 
Jun 26, 2020
  by
Erin Martin
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News

Digital Marketing Through Economic Turbulence: What You Need to Know

Companies of every size have found themselves scrambling to adjust to this new economic climate and changes in consumer behavior. Marketing teams have the opportunity to take the lead in helping their employees, customers, and company get through turbulent economic times.

Posted on 
Mar 16, 2020
  by
Erin Martin
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Media & Publishing

The Future is Mobile: What Publishers Can Do To Adapt

As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...

Posted on 
Nov 4, 2016
  by
Erin Martin
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Media & Publishing

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...

Posted on 
Oct 18, 2016
  by
Erin Martin
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Media & Publishing

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom..

Posted on 
Sep 1, 2016
  by
Erin Martin
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