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Companies of every size have found themselves scrambling to adjust to this new economic climate and changes in consumer behavior. Marketing teams have the opportunity to take the lead in helping their employees, customers, and company get through turbulent economic times.
As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...
We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...
Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...
Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...
When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom..
Erin leads the marketing organization at Netsertive. She has over fifteen years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband, daughter, and son, where she enjoys anything that involves the outdoors.
