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All Blog Posts By

Erin Martin

Franchises

Netsertive Named a 2024 Top Franchise Marketing Supplier by Entrepreneur For The Third Consecutive Year

Netsertive was named a leading franchise marketing supplier by Entrepreneur in 2024, marking the third consecutive year of this recognition.

Posted on 
Sep 17, 2024
  by
Erin Martin
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netsertive
News

Google Shelves 3rd Party Cookies Phase-Out: Here's the Scoop for Multi-Location Marketers

Google has abandoned its plan to phase out third-party cookies in Chrome, emphasizing first-party data and enhanced user control over tracking, urging marketers to adapt by focusing on first-party data strategies and partnering with experts like Netsertive.

Posted on 
Jul 31, 2024
  by
Erin Martin
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Franchises

5 Takeaways from the 2024 Franchise Customer Experience Conference (FCXC) for Marketers

If you missed it or attended but couldn’t be everywhere at once, we put together the following takeaways and highlights for franchise marketers.

Posted on 
Jun 24, 2024
  by
Erin Martin
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Franchises

Netsertive Named Entrepreneur’s Top Franchise Marketing Supplier for 2023

This noteworthy ranking voted on by the top Franchisors in the industry highlights the industry’s leading service providers across eleven distinct categories.

Posted on 
Sep 26, 2023
  by
Erin Martin
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Netsertive Expands Customer Base, Garners Recognition and Accelerates Innovation to Simplify Marketing Operations

Marketing technology company adds new brands to its Multi-Location Experience Platform, releases several new analytics modules and 3rd-party integrations to simplify multi-location marketing for brands.

Posted on 
Mar 6, 2023
  by
Erin Martin
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Netsertive Has Been Named a 2023 Google Premier Partner

Marketing technology company named Google Premier Partner for tenth year in a row

Posted on 
Feb 27, 2023
  by
Erin Martin
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netsertive
Franchises

CTV Measurement for Franchise and Multi-Location Brands

A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.

Posted on 
Feb 8, 2023
  by
Erin Martin
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netsertive
Marketing

What Franchise and Multi-Location Brands Need to Know about Google Analytics 4

As technology advances, so does the way we measure and analyze digital journeys.

Posted on 
Jan 30, 2023
  by
Erin Martin
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netsertive
Franchises

Harness the Power of AI: How Franchise Marketers Can Unlock New Opportunities

With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.

Posted on 
Jan 11, 2023
  by
Erin Martin
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netsertive
Franchises

Connected TV Advertising for Multi-Location Businesses

A Deep Dive on CTV with Netsertive & The Trade Desk

Posted on 
Jan 4, 2023
  by
Erin Martin
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netsertive
Marketing

A Cookieless World: How Netsertive is Approaching Changes to 1st and 3rd Party Data

The depreciation of 3rd party cookies. Here's what that means for digital advertising.

Posted on 
Dec 12, 2022
  by
Erin Martin
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netsertive
News

Netsertive Named an Inc.'s Power Partner Award Winner

Based directly on client surveys & industry sentiment measures, Netsertive is named to the inaugural Inc. Power Partner Award that recognizes top B2B marketing and advertising partners that empower growth.

Posted on 
Nov 1, 2022
  by
Erin Martin
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netsertive
Marketing

Match Search Intent with Marketing Tactics in 3 Easy Steps

Use our easy 3 step exercise to match your buyer’s search intent with the right marketing tactics.

Posted on 
Oct 24, 2022
  by
Erin Martin
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netsertive
Marketing

The Future of Search: 6 Takeaways from Google’s Search On 2022 Live Event

6 Takeaways from Google’s Search On 2022 Live Event

Posted on 
Sep 29, 2022
  by
Erin Martin
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netsertive
Franchises

The 10 Best SEO and PPC Strategies for Franchise Brands

We have seen many marketing teams plan and manage their PPC and SEO separately. While SEO and paid digital are technically different disciplines, there are crossovers between the two where efficiencies can be gained from doing them as a single motion vs in silos.

Posted on 
Jun 29, 2022
  by
Erin Martin
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Franchises

3 Major Consequences of Not Localizing Your Digital Advertising: A Primer for Multi-Location Businesses

A look at just a few of the benefits that multi-location businesses forfeit to the competition by not localizing their digital ad strategy.

Posted on 
Dec 14, 2021
  by
Erin Martin
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netsertive
News

Netsertive Appoints New CFO and CRO to Support New Phase of Growth

Seasoned Executive Sean Witty Joins Netsertive as Chief Financial Officer, Peter Durand Named Chief Revenue Officer to assist in Netsertive.

Posted on 
Sep 23, 2020
  by
Erin Martin
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netsertive
News

New Alliance Delivers Powerful, Comprehensive Suite of Localized Digital Marketing Technology

Netsertive is excited to announce a new partnership with Binary Fountain! This new alliance will equip our customers with leading technology and equipment to boost their localized digital advertising campaigns.

Posted on 
Sep 16, 2020
  by
Erin Martin
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netsertive
Marketing

Updated: The Latest on Google’s SMB Ad Credit

Google recently announced it would be providing small- and medium-sized businesses with a free Google Ads credit. Here's what you need to know.

Posted on 
Jun 26, 2020
  by
Erin Martin
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netsertive
News

Digital Marketing Through Economic Turbulence: What You Need to Know

Companies of every size have found themselves scrambling to adjust to this new economic climate and changes in consumer behavior. Marketing teams have the opportunity to take the lead in helping their employees, customers, and company get through turbulent economic times.

Posted on 
Mar 16, 2020
  by
Erin Martin
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netsertive
Media & Publishing

The Future is Mobile: What Publishers Can Do To Adapt

As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...

Posted on 
Nov 4, 2016
  by
Erin Martin
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netsertive
Media & Publishing

New Premium Video Ad Inventory for Publishers

We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...

Posted on 
Oct 18, 2016
  by
Erin Martin
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netsertive
Media & Publishing

[Infographic] Outstream Goes Mainstream

Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...

Posted on 
Oct 10, 2016
  by
Erin Martin
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Media & Publishing

Mixpo Releases In-Content Video Reveal

Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...

Posted on 
Oct 10, 2016
  by
Erin Martin
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netsertive
Media & Publishing

Video is King: Why Video Advertising is in Demand and How to Expand Inventory

When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom..

Posted on 
Sep 1, 2016
  by
Erin Martin
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netsertive