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Franchise marketing executives share key insights and best practices from the Netsertive Franchise Executive Roundtable on data and analytics, franchisee communication and support, and franchise development to drive growth in 2024.
Netsertive's Lori Klein and Jessica Wall take home 2023 Stevie Awards for contributions in helping large brands solve their most pressing issues in multi-location marketing
Marketing technology company adds new brands to its Multi-Location Experience Platform, releases several new analytics modules and 3rd-party integrations to simplify multi-location marketing for brands.
Marketing technology company named Google Premier Partner for tenth year in a row
A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.
As technology advances, so does the way we measure and analyze digital journeys.
2023 has seen a massive shift in consumer trends and search engine optimization strategies. Consumers are now more informed, have higher expectations, and are more likely to engage with brands that provide personalized and localized experiences. Netsertive hosted a live webinar with Google to take a deep dive into these changes and the blog post below outlines the main takeaways franchise brands and multi-location marketers need to know.
IFA’s annual convention is a huge event for the industry and franchise marketers alike. At Netsertive, we get super excited to join our fellow marketers and geek out on all things franchise marketing. To prepare, we pulled together all the best resources and speakers for the 2023 IFA Annual Convention related to the world of marketing. Check out our guide for the cliff notes that all attending franchise marketers should know!
Top Tips for Leveraging TikTok to Market Your Business and How Franchise Brands Can Drive Engagement and Reach New Customers Through TikTok
With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.
A Deep Dive on CTV with Netsertive & The Trade Desk
The depreciation of 3rd party cookies. Here's what that means for digital advertising.
Based directly on client surveys & industry sentiment measures, Netsertive is named to the inaugural Inc. Power Partner Award that recognizes top B2B marketing and advertising partners that empower growth.
Use our easy 3 step exercise to match your buyer’s search intent with the right marketing tactics.
6 Takeaways from Google’s Search On 2022 Live Event
We have seen many marketing teams plan and manage their PPC and SEO separately. While SEO and paid digital are technically different disciplines, there are crossovers between the two where efficiencies can be gained from doing them as a single motion vs in silos.
A look at just a few of the benefits that multi-location businesses forfeit to the competition by not localizing their digital ad strategy.
Seasoned Executive Sean Witty Joins Netsertive as Chief Financial Officer, Peter Durand Named Chief Revenue Officer to assist in Netsertive.
Netsertive is excited to announce a new partnership with Binary Fountain! This new alliance will equip our customers with leading technology and equipment to boost their localized digital advertising campaigns.
Google recently announced it would be providing small- and medium-sized businesses with a free Google Ads credit. Here's what you need to know.
Companies of every size have found themselves scrambling to adjust to this new economic climate and changes in consumer behavior. Marketing teams have the opportunity to take the lead in helping their employees, customers, and company get through turbulent economic times.
As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...
We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...
Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...
Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...
When asked to name the biggest trend in digital advertising, publishers overwhelmingly replied with one word: video. See 4 ways publishers create video inventory to meet advertiser demand and capitalize on the video boom..
Erin leads the marketing organization at Netsertive. She has over twenty years of experience in the marketing technology space, most recently at Mixpo, an ad tech company acquired by Netsertive in 2017, where she had leadership roles in marketing, client services, and operations. Her happy place is where marketing and operations collide, and is passionate about creating systems that put the right people, process, and technology together to do extraordinary things. She applies the same type of analytical thinking to her personal life and enjoys finding areas where work and life principles coincide. Erin has a BS in Marketing from Colorado State University where she graduated with honors. She lives in Seattle with her husband, daughter, and son, where she enjoys anything that involves the outdoors.
