Athletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea.
In this episode of Multi-location Marketing Leader, our host Erin Martin chats with Lindsay Simpson, the CMO of Athletic Republic, about building in-house marketing capabilities, AI and ChatGPT, and influencer marketing programs and how Athletic Republic approaches them.
Lindsay has over 15 years of marketing experience, and she has worked with global brands like Backcountry.com and ACTIVE Network. As the CMO at Athletic Republic, Lindsay is responsible for leading the strategy, creativity, and development of all corporate marketing, building global brand awareness, and supporting the acquisition and growth of the Republic network.