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The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
Kristen Pechacek is the Chief Growth Officer at MassageLuXe, the fastest-growing franchise company within the massage industry. In this episode, she shares how she helps franchisees be as profitable as possible, delivers on franchise growth and brand goals, and engages franchisees in marketing programs that result in new customers and a high ROI.
Listen to the Full EpisodeAs the VP of Brand Experience at Floor Coverings International, Marianne Murphy thrives on feedback as the key to standing out in the market and delivering for franchisees. In this episode, Marianne shares insights into her approach to creating exceptional brand experiences across digital channels and local franchises while improving herself and her team along the way.
Listen to the Full EpisodeAs the Director of Marketing for HS Holdings Co, Madeleine Park knows how to build businesses across markets. With franchise brands like MaidPro, FlyFoe, and Men in Kilts under her direction, Madeleine offers insights into her people-centric approach to brand building and how multi-location marketers can engage local customers, employees, and future franchisees.
Listen to the Full EpisodeAs Larisa Walega, VP of Marketing at Ziebart International, shares in this episode, marketing leadership is about helping your employees become great marketers, and marketing is about connecting with your customers. Learn how data, technology, and people-centricity work together to create customer journeys that build consumer loyalty—and happy marketing teams.
Listen to the Full EpisodeAs the Director of TV at The Trade Desk, Tomas works closely with companies like NBC and Discovery, as well as new streaming players like Hulu, to deliver high quality, programmatic inventory for advertisers. In this episode, Tomas shares his insider take on the benefits of programmatic over traditional ads and the common mistakes brands make with Connected TV.
Listen to the Full EpisodeAs the corporate marketing leader for the Serta Simmons America's Mattress brand, Stephen knows what location owners need to be successful: relevant digital and in-store experiences. In this episode, he offers a multi-location marketer's perspective on media planning, eCommerce, driving traffic, and keeping both local store owners and their customers happy.
Listen to the Full Episode