The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
As the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight.
In this episode, Chad shares his insights on what it takes to build sustained, long-term franchise growth, the systems and tools they use to marketing across an affiliated family of brands, and how a big name sponsorship for the World Axe Throwing Championship took a different approach to create marketing impact.
As the Co-Founder and CEO of Rockbox Fitness, a state-of-the-art fitness studio where Fight Club meets night club, Roger Martin knows what it takes to build a brand from the ground up. In this episode, Roger shares how he kept the customers' motives, behaviors, and needs at the center of their brand experience to grow a brand to over 100 locations sold in 4 years.
A true marketer at heart, Roger shares best practices and drive behind his mantra that marketing is not an event; it's a way of life.
Red Boswell is a catalyst that accelerates change and growth across the franchise industry. Throughout his storied franchise leadership career and now as President of IFPG, Red has mastered the strategies that drive effective growth.
In this episode, Red talks about the importance of optimizing your time and effort, how marketing and FranDev teams can work together, and why self-awareness is essential for franchise leadership.
Shana Kristi and Alex Setchell know what it takes to scale franchise marketing success. In this episode, Shana and Kristi share their insights on engaging franchisees through easy to follow marketing playbooks—plus the marketing strategies that have grown Goldfish into a national brand and the leading swim school franchise on the Entrepreneur Franchise 500.Listen to the Full Episode
Joe Malmuth is the Vice President of Franchise Development and Franchise Relations at Batteries Plus Bulbs, a local retail franchise with over 720 locations. In this episode, Joe shares how trust and transparency are key pillars to bring growth and innovation, the most effective channels for franchise marketing, and how to find highly qualified franchisees.Listen to the Full Episode
As the President of Wiideman Consulting Group, Steve Wiideman works with multi-location brands every day to successfully scale impact, local SEO strategies. In this episode, Steve shares the power of hyperlocal content, how locations and corporate can work together for a holistic SEO strategy driven by data, and how to audit and optimize for local SEO success.Listen to the Full Episode
As the Chief Marketing Officer at Authority Brands, Heather McLeod oversees consumer and franchise marketing for 10 franchise brands that go to market locally. A true multi-location marketing leader that has grown her team from 2 people to nearly 50, Heather shares her insights on data, branding, post-acquisition integration, and scaling successful programs.Listen to the Full Episode
Jennie Wolff is the CMO at Sola Salon Studios, the #1 salon studio franchise that provides spaces for individual beauty professionals. During this episode, Jennie shares how they built a franchise brand that supports over 17,000 beauty professionals. She also shares how they overcame the challenges of COVID-19 restrictions by listening, learning, and pivoting.Listen to the Full Episode
Ricky Deakyne is a dynamic, multi-location brand and franchise Marketing Director and a certified Storybrand Guide. In this episode, Ricky dives deep into using story dynamics to build franchise brands and attract consumers. This takes leading with humility and empathy, building trust through data-driven transparency, and creating resilient relationships with franchisees.Listen to the Full Episode
Doug Zarkin is the VP and Chief Marketing Officer of Pearle Vision, a brand that has built its success by putting patients first. In this episode, he shares insights into the complex marketing operations run at Pearle Vision, including customer motivation, coordination between field marketing teams and franchisees, and the importance of leading by listening for lasting change.Listen to the Full Episode
Marci Kleinsasser is the Vice President of Marketing for Handyman Connection, a home repair franchise known for its top-tier customer service and craftsmanship. In this episode, Marci shares some of the tools and systems she uses to support business operations, as well as strategies for fostering franchisee relationships to ensure marketing program engagement.Listen to the Full Episode
Liane Caruso is the CEO of helloCMO, a franchise marketing consultancy offering fractional CMO services to franchise brands and their suppliers. In this episode, Liane shares actionable insights on how franchise marketers can lead with digital marketing, build brand equity through digital assets, and leverage data to succeed while engaging franchisees along the way.Listen to the Full Episode
Duone Byars is the Executive Director of Marketing at Green Home Solutions, an indoor air quality franchise that helps people breathe better and live healthier. In this episode, Duone shares how marketing success boils down to listening with humility, empowering your team, and asking, “How can we make things easier for our franchisees and our customers?”Listen to the Full Episode
Kristen Pechacek is the Chief Growth Officer at MassageLuXe, the fastest-growing franchise company within the massage industry. In this episode, she shares how she helps franchisees be as profitable as possible, delivers on franchise growth and brand goals, and engages franchisees in marketing programs that result in new customers and a high ROI.Listen to the Full Episode
As the VP of Brand Experience at Floor Coverings International, Marianne Murphy thrives on feedback as the key to standing out in the market and delivering for franchisees. In this episode, Marianne shares insights into her approach to creating exceptional brand experiences across digital channels and local franchises while improving herself and her team along the way.Listen to the Full Episode
As the Director of Marketing for HS Holdings Co, Madeleine Park knows how to build businesses across markets. With franchise brands like MaidPro, FlyFoe, and Men in Kilts under her direction, Madeleine offers insights into her people-centric approach to brand building and how multi-location marketers can engage local customers, employees, and future franchisees.Listen to the Full Episode
As Larisa Walega, VP of Marketing at Ziebart International, shares in this episode, marketing leadership is about helping your employees become great marketers, and marketing is about connecting with your customers. Learn how data, technology, and people-centricity work together to create customer journeys that build consumer loyalty—and happy marketing teams.Listen to the Full Episode
As the Director of TV at The Trade Desk, Tomas works closely with companies like NBC and Discovery, as well as new streaming players like Hulu, to deliver high quality, programmatic inventory for advertisers. In this episode, Tomas shares his insider take on the benefits of programmatic over traditional ads and the common mistakes brands make with Connected TV.Listen to the Full Episode
As the corporate marketing leader for the Serta Simmons America's Mattress brand, Stephen knows what location owners need to be successful: relevant digital and in-store experiences. In this episode, he offers a multi-location marketer's perspective on media planning, eCommerce, driving traffic, and keeping both local store owners and their customers happy.Listen to the Full Episode