In this episode, Jonathon Reckles, Director of Marketing at CD One Price Cleaners discusses how their franchise utilizes different marketing tactics to fight industry decline, track client redemption and retention rates, and beat out the competition. With no required franchisee marketing spend, learn how CD One Price Cleaners takes full advantage of their NAF through multi-channel marketing and how they’re generating new demand with omnichannel customer experience innovation.
Jonathon is the Director of Marketing for CD One Price Cleaners where he oversees the development and execution of the complete business marketing and advertising strategies for the 37 unit dry cleaning and laundry chain.
Prior to CD One, he held multiple marketing leadership roles for the 1700-unit chain of Sears and Kmart retail stores, including serving as Director of Brand and Marketing Strategy. Jonathon also founded an e-commerce retailer and successfully negotiated the company’s acquisition in 2010. He has also worked in various corporate functions for The Walt Disney Company.
Jonathon is a customer-focused, data-centric leader adept in defining brand vision and developing integrated marketing programs across digital and offline channels. A Texas native and an Eagle Scout, Jonathon earned his Bachelor’s degree in Marketing and Management from Trinity University in San Antonio.