Learn how Twist Brands (Painting With a Twist & Color Me Mine) worked quickly and creatively to build a brand new revenue pillar to support their franchisees during the pandemic. The new source of revenue worked so well that it is becoming one of the staples for their model. DeBow Padgett, Director of Marketing, also unveils the tips and tricks two of the most creative brands in the space utilize to keep their marketing fresh and new every season.
DeBow Padgett is currently Director of Marketing for Color Me Mine, a paint your own pottery franchise boasting over 130 studio locations worldwide. Based in Mississippi, DeBow is a mother, wife, sister, dog lover, and cheese devourer with a passionate for self-discovery, collaboration, brand strategy, and all things creative.
As a marketing executive, DeBow's expertise spans franchise marketing, social media strategy, email marketing management, SMS strategy, digital media planning and buying, creative concept development, graphic design, local level campaign execution, project management, training/consultation, brand strategy and SEO.