Join Scott Zide, the CEO of Empower Brands on The Art of Franchise Marketing, as he shares his remarkable journey through the world of franchising. With a career spanning from franchise ownership to leading a multi-branded franchisor, Scott brings a wealth of experience and insight to the table. From co-founding Mosquito Squad to spearheading the growth strategy of Empower Brands, Scott's story is a testament to dedication and innovation in the franchising industry. Delve into the intricacies of integrating acquired brands, fostering collaboration among diverse teams, and mitigating the risk of burnout as the organization experiences rapid growth.
Scott Zide has dedicated his entire career to the field of franchising, starting as a franchise owner and progressing to his current role as CEO of Empower Brands, previously known as Lynx Franchising and Outdoor Living Brands. Prior to his involvement with Outdoor Living Brands, he served as the vice president of Outdoor Lighting Perspectives and played a pivotal role in co-founding Mosquito Squad, a pioneering company in mosquito control.
At Empower Brands, Scott Zide leads as CEO, overseeing a portfolio of seven industry-leading brands in the commercial and residential services sector. His responsibilities include driving the growth strategy, orchestrating long-term planning initiatives, and facilitating the acquisition of new brands to further expand the company's reach and impact within the franchising industry.