On the Art of Franchise Marketing, explore the world of franchising with seasoned expert Rick Robinson. Rick is the President of Franchise Genesis, a franchise development company that can help you expand your business through franchising in the most efficient and cost effective way. Including finding your franchisee leads. Listen and gain valuable insights into setting realistic goals, targeting the right candidates, and maximizing your franchise investment. Dive deep into the role of Franchise Genesis in helping businesses evolve into successful franchisors, and gain valuable insights into the keys to franchise success.
As an accomplished and seasoned franchising executive, Robinson at hand boasts a wealth of experience in every facet of the industry. With an impressive background that features five successful franchisor ventures, launching start-ups, overseeing fruitful turnarounds, and building a notable multi-unit master franchise, Robinson contributions to the franchise industry have been extensive and impactful.With a proven track record of sales success, totaling more than 800 franchises, this franchising professional's expertise has earned them a long-standing membership in the esteemed International Franchise Association. Additionally, they have been honored with the prestigious Certified Franchise Executive (CFE) designation, granted solely by the International Franchise Association.