Dive into The Art of Franchise Marketing with Lisa Rossmann, Chief Brand Officer at Hand and Stone Massage. Hand & Stone is a 500-plus unit Massage and Facial Spa with a mission to bring affordable massage and facial services to the masses, tapping into the ‘day-cation' market segment.
Lisa delves into her remarkable journey seamlessly transitioning from a licensed esthetician to ascending the corporate ladder at Hand and Stone. Lisa sheds light on the importance of adhering to proven playbooks and fostering a collaborative approach as integral components of sustained success. The episode unfolds as a masterclass, offering invaluable insights into the delicate equilibrium Hand and Stone maintains—innovating with new services while steadfastly preserving a robust brand identity. Lisa passionately advocates for clear strategy and rigorous testing in the consideration of additions to the franchise model, underlining their pivotal role in navigating the intricate landscape of franchise marketing.
A professional whose mission centers on health and wellness, dedicated to helping people look and feel their best. Lisa initially thrived as a seasoned B2B consultant in mortgage banking, cultivating extensive experience in building and maintaining business relationships. In 2009, driven by a passion for beauty and wellness, she underwent a remarkable 180-degree career switch, obtaining licensure as a professional skin therapist. This pivotal decision led to a successful career in the spa industry, joining the Hand & Stone team. Her journey is a testament to the transformative power of following one's passion, a symphony of purpose, skill, and a deep commitment to enhancing the lives of others.