Marci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts grow as a leading provider of home services.
In this episode of Multi-location Marketing Leader, Marci discusses what it is like to contribute to the growth of nine brands as opposed to focusing on one, as she did in her previous role. According to Marci, cross-collaboration is critical, as sharing stories helps brands determine the direction of their next marketing initiative. She also talks about video content and why they will focus on it in the near future. Finally, Marci discusses the characteristics of a good marketing leader.
Award-winning Marketing leader with over 30 years of proven success for start-ups to Fortune 500 companies, including agency and client side experience. Brand steward who led turnarounds for under-performing marketing operations. Brings strategic thinking to marketing program development to accelerate sales and new business development. Team player who will motivate cross-functional teams to exceed organizational goals through flawless execution model.