In this episode of The Art of Franchise Marketing, Madeleine Zook talks with Justin Rosenberg, founder and CEO of Honeygrow, a brand that has earned a reputation for its high-quality, craveable, and customizable food options. With a strong focus on customer satisfaction, the chain has managed to create a loyal following and has established itself as a leader in the healthy food industry. Justin discusses his journey into the restaurant business and the growth of Honeygrow, which currently has 33 locations and plans for expansion. Throughout the conversation, Justin emphasizes the importance of understanding the brand, having a solid operational foundation, and building a talented team to navigate the ever-changing landscape of the restaurant industry. In terms of advice for aspiring entrepreneurs, Justin emphasizes the importance of understanding basic accounting principles, especially when scaling a business. Knowing how to manage finances and analyze profit and loss statements is crucial for success.
A dynamic entrepreneur and skilled leader with a wealth of experience. Through his journey, he has gained valuable insights into the art of leadership and building strong teams. Embracing the power of mistakes and continuous improvement. Beyond the business world, Justin enjoys indulging in his passions for jiu-jitsu and reading. When it comes to his favorite dishes at Honeygrow, he simply can't resist the Chicken Kale Caesar Salad with farro and breadcrumbs or the mouthwatering stir-fry with freshly made egg-white noodles, edamame, ground turkey, coconut curry sauce, and chili flakes.