With 15 years of sustainable growth, Junk King is not just a world-class franchise brand, but also a software company. In this episode of the Multi-Location Marketing Leader, Erin Martin chats with Junk King Franchise Systems Crissy Russo, VP of Marketing, and Michael Andreaachi, CEO, about the KPIs that matter, digital marketing tactics that are working for them, and how they approach software development for differentiation.
In 2005, Michael co-founded Junk King out of his two-car garage in San Carlos, California. Today, Michael and his team have franchised more than 150 locations across the U.S. and Canada.
Throughout his experience as the CEO of Junk King, Michael has specialized in areas of franchising, operations, advertising and branding. His development of a technology-driven business management franchise combined with tried and true customer service principles has led his team and partners to unprecedented success. He is an innovative business leader who has built a strong team of dedicated and creative individuals who continue to find ways to enhance the junk removal experience.
With an over 15-year background in consumer, product and enterprise marketing, market research, project management, strategic initiatives, as well as building and contributing to winning teams, Crissy has a passion for seeing brands reach their true potential. She is currently leading the marketing function at Junk King, the second largest junk removal company in North America. Her expertise includes building brand awareness, developing strategic alliances, and leading successful teams with a focus on demand generation, digital marketing, and sales enablement through content and interactive marketing strategies.