Just Between Friends Consignment is the leading pop-up consignment sales event franchise in North America. Their franchise owners market to local families and hold at least two consignment sales a year. Consignors register to sell their new and gently-used items that are safety inspected and ready to be purchased at a sales or donate to a partner charity if unsold. From modest beginnings in a Tulsa living room in 1997 to more than 150 U.S. franchises today, the Just Between Friends brand continues to grow and also has plans to expand internationally.
From spiking sales cycles, the evolution of social media, and an atypical business model, Just Between Friends has mastered the art of niche franchise marketing. With sustainability and support in mind, Autumn Lew, VP of Marketing, walks us through how to successfully grow a community-focused brand with a lean marketing budget.
Autumn Lew serves as the Vice President of Marketing and has been working with Just Between Friends since 2005 when she first traded a postcard design to Shannon Wilburn so she could shop early at the Tulsa sale. Her marketing and design career include time in Corporate America with a consumer electronics company where she worked until she met and married the love of her life, Greg. Since the late 1900s, she’s owned and operated Graphic Minion Studios—a marketing consulting and design firm.