Ricky Deakyne is a dynamic, multi-location brand and franchise Marketing Director and a certified Storybrand Guide. In this episode, Ricky dives deep into using story dynamics to build franchise brands and attract consumers. This takes leading with humility and empathy, building trust through data-driven transparency, and creating resilient relationships with franchisees.
Ricky Deakyne is the Marketing Director at National Painting Group and a StoryBrand Certified guide. He is also the former Marketing Director at DreamMaker Bath & Kitchen, a leading home remodeling franchise. As a multi-location marketing leader, Ricky executes creative solutions by following the data and having fun along the way.