Padgett Business Services started as an accounting firm in Athens, Georgia, serving American small businesses as their trusted advisor for all finance-related issues, and is now a franchise. At one point, there were over 400 locations of Padgett. Today there are 170 locations across the US and hundreds in Canada.
Anna Khayet is the company's CMO and our guest on this episode of The Art of Franchise Marketing. Anna and our host Madeleine Park, discuss the marketing initiatives in the accounting services space, the challenges of running a franchise in such an industry, and whether franchisees should turn to social media and AI to grow their business or continue relying on traditional methods such as referrals.
CMO. Business Owner. Mom of 4. Anna's background is in digital marketing. She has worked at American Express and Google, where she helped build Google Cloud and Workspace. She was also part of SoFi, where she led student loan marketing.