Doug Zarkin is the VP and Chief Marketing Officer of Pearle Vision, a brand that has built its success by putting patients first. In this episode, he shares insights into the complex marketing operations run at Pearle Vision, including customer motivation, coordination between field marketing teams and franchisees, and the importance of leading by listening for lasting change.
Recognized as a global strategic retail and brand marketing expert, Doug Zarkin has led the transformation of Pearle Vision’s (a division of Luxottica) global strategic marketing, digital platform, visual merchandising, product promotion, and retail footprint. Doug has earned an impressive array of honors for his marketing and brand building work including; ANA Genius Award, Brandweek’s Constellation Award, a Silver Clio Award and multiple Effie Awards. He’s previously been named “Marketer of the Next Generation” by Brandweek and appeared on several Top 50 Marketers Lists.