Join us on The Art of Franchise Marketing as we delve into the dynamic world of franchising and brand transformation with Janet Muhleman, the President of Regroup, a leading marketing communications agency. In this engaging conversation, Jan talks about the evolution of franchising and what it takes to turn a brand into a way of life. Jan shares her journey from co-founding the fourth-generation brand transformation agency, Regroup, to her pivotal role in the rebranding and expansion of Domino's Pizza. Jan founded the first AOR for Domino's and worked closely with the founder, Tom Monaghan, to grow the brand to over $2.5 billion in sales and 5,500 locations internationally.
Discover how Jan and her team transformed Domino's Pizza, designing innovative solutions, and fostering a collaborative relationship that drove the brand to international success. Jan shares her experiences, highlighting key lessons from her career, including the significance of effective communication, customer-centricity, and data-driven decision-making. She offers valuable advice for both franchisees and franchisors, emphasizing the role of shared responsibility in creating successful and impactful franchise brands.
Janet is a seasoned marketing and franchise expert with a remarkable career spanning several decades. Jan's visionary leadership navigated her team through mergers and acquisitions, establishing her as a pioneer in integrated marketing communications strategy. Her influence has shaped the success of renowned national and international brands such as Domino's Pizza, A&W Restaurants, and Chevron. With an extensive background in franchise marketing, Jan's expertise is underscored by her contributions to industry organizations like the International Franchise Association (IFA) and the International Institute for Franchise Education (IIFE). A dedicated speaker and educator on marketing and branding, Jan's impact resonates in various leadership positions within the Committee and she holds accreditation as a Certified Franchise Executive by the IFA.