In the new episode of Multi-Location Marketing Leader, Erin Martin welcomes Chad Palmer, the Vice President of Digital Marketing at United Franchise Group. They get into the best marketing trends and practices for franchisees, the challenges faced by the industry, the importance of culture in franchising, and some exciting facts about Chad's business, including their Guinness World Record.
After working for a decade and a half in the multi-location music instrument retail space, Chad joined the United Franchise Group to help advance its digital marketing initiatives. After showing the impact digital marketing and data analysis had for franchisors, he was moved into the Vice President of Franchise Development role most recently served as the VP of Digital Marketing. A seasoned marketer and Kaizen practitioner, he is using the power of franchising to change people’s lives.