In The Art of Franchise Marketing, Meg Roberts, CEO and President of Lash Lounge, shares her journey into franchising, from her background in marketing to her success in the beauty and wellness space. Meg Roberts brings a wealth of experience and understanding to the table. With a background in consumer research, she has a unique perspective on how to connect with audiences, whether it's employees or customers.
Meg Roberts is an accomplished marketing professional with over 16 years of experience in the franchising industry. In this interview, conducted by Madeleine Zook, Director of Marketing at Netsertive, Roberts discusses the opportunities and challenges that come with working in the franchising industry and the importance of having a deep understanding of the target audience for a franchise brand.
With broad expertise in P&L management, branding, client relations and talent development, this seasoned pro brings over 16 years of experience to the table. A master of client relationship building, change management and team inspiration. Roberts is an experienced public speaker and is highly skilled in communication, team-building, negotiation and personnel development. With a proven track record of goal achievement, this tenacious problem solver is ready to take on any challenge.