In this episode, we delve into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and the challenges they faced, heavily influenced his career in the home care industry. He talks candidly about the importance of understanding the needs of the franchisees and his commitment to their success.
We also get an inside look at how FirstLight Home Care pivoted during the COVID-19 pandemic, turning challenges into opportunities. Kimbrough provides insights on the company's commitment to serve their communities, while ensuring safety and maintaining quality of service.
The conversation concludes with a light-hearted discussion on work-life balance, hobbies, and the appeal of having a local brewery across the street. This episode is a blend of industry insights, personal anecdotes, and a shared love for whiskey and beer.
Kimbrough Taylor is Executive Director of Marketing for FirstLight Home Care. He leads the Marketing department and heads up national and local digital marketing strategies. He also supports the FirstLight franchise development team. Previously, Kimbrough worked across all five ServiceMaster brands, supporting franchisees in their local marketing efforts and leading the company’s national digital marketing initiatives. He was also heavily focused on franchise development and other strategic initiatives across the portfolio of brands. Prior to his time with ServiceMaster, he worked with a number of marketing agencies. Kimbrough is involved with several local business organizations and philanthropic efforts in his hometown of Memphis, TN.