Unity Rd is the first cannabis dispensary franchise created to bridge the gap between franchising and cannabis. In this episode of The Art of Franchise Marketing, we chat with Erica Tarnowski, the franchise development manager at Unity Rd.
Erica and host Madeleine Park discuss the challenges franchises face in the cannabis industry and the reasons for entering the space, while emphasizing the importance of company/industry culture. Erica also lists states that have already legalized cannabis for medical or recreational use and explains the current market opportunities in these areas. Finally, she shares how Unity Rd builds brand awareness, given numerous advertising limitations.
Erica is the former franchise development manager at Unity Rd. Aside from FranDev, Erica is interested in sales and data. Erica is a curious marketer. Passionate about B2B. Boy mom of 2. Former Brazilian. Lover of bold wines, smooth scotch, and Podcasts. Super powers include sarcasm, wit, and reality checks.