Abby Fogel is the VP of Marketing & Brand Relations at Unleashed Brands, a franchise growth accelerator that helps kids learn, play, and grow. Their brands include Urban Air, The Little Gym, Snapology, Premier Martial Arts, XP League, and recently acquired Class 101. In this episode, Abby shares how their team tackles shared services across their portfolio of brands, how they’ve reinvented discovery days, and how each brand creates a memorable customer experience.
Abby is currently the VP of Marketing & Brand Relations for Unleashed Brands, a parent company of growth-oriented brands geared at furthering child and adolescent development in three core areas – Learning, Playing and Growing. The current portfolio includes Urban Air Adventure Park, Snapology, The Little Gym, Premier Martial Arts, Class 101 and XP League.
Abby has a marketing background with youth enrichment brands and started working in the franchise industry in 2015. Abby serves on the International Franchise Association Women's Franchise Committee and Annual Leadership Conference Taskforce. In 2021, Abby was recognized by 1851 Franchise magazine as a "Young One To Watch" in franchising. Abby was also listed by Entrepreneur magazine in 2022 as a Top Influential Women in Franchising.