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All Blog Posts By

Allison Ferguson

Healthcare

How To Create A Patient Persona

Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you need a detailed view of these patient personas. These personas will be the secret sauce in your marketing strategy...

Posted on 
Sep 20, 2018
  by
Allison Ferguson
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Retail

Home Appliance Path to Purchase Survey

A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...

Posted on 
Jan 3, 2018
  by
Allison Ferguson
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