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Since Amazon’s founding in 1994, the tech giant and ecommerce leader has grown to $232 Billion in annual revenue. As a result of this success, retailers across the world have been finding themselves locked in a competition, and Amazon is winning...
When creating your marketing mix, it's important to choose channels that drive demand generation and demand capture. While most retailers tend to focus on the channels the capture immediate demand or...
We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."
Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...
While chain store closings continue to send shockwaves across the business world, new Forrester research – "Apocalypse, Schmapocalypse: What's Really Happening in Retail" – finds that a majority of multi-location brick and mortars are experiencing positive sales growth this year. To find out why many are thriving while others are closing their doors...
However, the challenge with traditional advertising is simple: you’re trying to reach a mass audience, a majority of whom are not in the market for your products or services today. As a result, most of your marketing spend is wasted with only anecdotal data to verify your return on investment...
A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...
