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If your senior living community is looking for a way to increase your occupancy in 2020, we have a solution for you. Here's what you need to know about using digital marketing for your community.
Healthcare and medical device brands are facing a big problem, and it's not going anywhere in 2020. Here's a hint: their problem has to do with their marketing strategy. Here's how to fix it.
Taylor Dillon has been with Netsertive for three years and leads the performance success team for our healthcare clients. She’s responsible for campaign optimization and strategy across key accounts and brands, with the goal of providing insights and trends to her clients...
To effectively market services, it is crucial to understand what drives a patient to need those services. This is the case no matter the industry. It is especially important in healthcare due to the complexity of the industry, the length of the patient journey, and the implications on the health of real people...
Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...
Peter Durand leads Netsertive's Healthcare business, providing clients with a clear return on invested digital media through patient acquisition...
Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...
When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.
Last year Stacey became the Director of Healthcare Enterprise Solutions as her success, customer retention and results brought her to this role. Formerly, Stacey was a Director of Major Accounts and spent time in Account Management and Operations for the Automotive vertical with a specialty in OEMs. Check out what Stacey has to say about healthcare marketing below.
When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...
As a practice owner, you should know that your current and potential patients are using the Internet to find you and evaluate your practice. Are they able to find you easily? Digital Marketing can be...
Hi everyone! I'm Caroline Willard, a rising junior at the University of North Carolina at Chapel Hill. I am an Advertising major and also minoring in Entrepreneurship. This summer I am a Marketing...
Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you need a detailed view of these patient personas. These personas will be the secret sauce in your marketing strategy...
Healthcare marketing has traditionally been dry, formal - and, well, boring - thanks to a highly regulated industry that, according to the Content Marketing Institute, is two years behind its counterparts in other industries. It’s time to catch up, revamp your techniques, and learn a little something from healthcare marketing leaders...
As a marketer the more you can prove the value your campaigns added, the more likely your key stakeholders are to see the value in marketing. So ideally, shouldn't the end goal of all your campaigns be to tie campaign spend to patient value...
