Loading...
All Blog Posts In Category

Healthcare

Healthcare

5 Questions With Taylor Dillon

Taylor Dillon has been with Netsertive for three years and leads the performance success team for our healthcare clients. She’s responsible for campaign optimization and strategy across key accounts and brands, with the goal of providing insights and trends to her clients...

Posted on 
Jul 22, 2019
  by
Ashley Freeman
Read More
Healthcare

Understanding the Patient Journey Map and Why It Matters for Your Healthcare Marketing Campaigns

To effectively market services, it is crucial to understand what drives a patient to need those services. This is the case no matter the industry. It is especially important in healthcare due to the complexity of the industry, the length of the patient journey, and the implications on the health of real people...

Posted on 
Jul 19, 2019
  by
Caroline Willard
Read More
Healthcare

Changing Priorities In Healthcare and The Case For Digital Marketing

Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...

Posted on 
Jul 8, 2019
  by
Caroline Willard
Read More
Healthcare

5 Questions with Peter Durand

Peter Durand leads Netsertive's Healthcare business, providing clients with a clear return on invested digital media through patient acquisition...

Posted on 
Jun 26, 2019
  by
Ashley Freeman
Read More
Healthcare

Surprise! Your Patients Have Changed... How to Adjust to a Millennial World.

Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...

Posted on 
Jun 24, 2019
  by
Kayla King
Read More
Healthcare

Marketing: The Toughest Job In The Healthcare Industry

When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.

Posted on 
Jun 18, 2019
  by
Caroline Willard
Read More
Healthcare

5 Questions with Stacey Bargar

Last year Stacey became the Director of Healthcare Enterprise Solutions as her success, customer retention and results brought her to this role. Formerly, Stacey was a Director of Major Accounts and spent time in Account Management and Operations for the Automotive vertical with a specialty in OEMs. Check out what Stacey has to say about healthcare marketing below.

Posted on 
Jun 13, 2019
  by
Ashley Freeman
Read More
Healthcare

Understanding The Marketing Funnel: Awareness, Consideration, and Decision

When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...

Posted on 
Jun 7, 2019
  by
Brandon Sifrar
Read More
Healthcare

How Digital Marketing Works For Your Practice vs. The Older Marketing Tactics You May Be Using

As a practice owner, you should know that your current and potential patients are using the Internet to find you and evaluate your practice. Are they able to find you easily? Digital Marketing can be...

Posted on 
Jun 5, 2019
  by
Kayla King
Read More
Healthcare

Life as an Intern: Caroline Willard

Hi everyone! I'm Caroline Willard, a rising junior at the University of North Carolina at Chapel Hill. I am an Advertising major and also minoring in Entrepreneurship. This summer I am a Marketing...

Posted on 
May 28, 2019
  by
Caroline Willard
Read More
Healthcare

How To Create A Patient Persona

Patient acquisition today calls for targeted practice marketing and targeted practice marketing requires a complete understanding of who your ideal patients are and how to reach them. To do this, you need a detailed view of these patient personas. These personas will be the secret sauce in your marketing strategy...

Posted on 
Sep 20, 2018
  by
Allison Ferguson
Read More
Healthcare

What You Can Learn From Healthcare Marketing Leaders

Healthcare marketing has traditionally been dry, formal - and, well, boring - thanks to a highly regulated industry that, according to the Content Marketing Institute, is two years behind its counterparts in other industries. It’s time to catch up, revamp your techniques, and learn a little something from healthcare marketing leaders...

Posted on 
Jun 20, 2018
  by
Rachel Small
Read More
Healthcare

Your Pre-Campaign Checklist for Tracking ROI

As a marketer the more you can prove the value your campaigns added, the more likely your key stakeholders are to see the value in marketing. So ideally, shouldn't the end goal of all your campaigns be to tie campaign spend to patient value...

Posted on 
Apr 27, 2017
  by
Danielle Quarles
Read More