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Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.
The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...
Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...
Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three...
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...
You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in...
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...
With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business advertise on YouTube? To put it simply, YouTube’s biggest selling point echoes that of parent company Google: It captures intent. In other words, the platform's users are often showing up with a need in mind...
YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion logged-in viewers in mid-2017. With a massive audience, YouTube is a natural place to start experimenting with digital video advertising. Not to mention, YouTube advertising campaigns are run directly...
A study conducted by eMarketer.com projects that ad spending on digital video will see substantial growth over the next few years while ad spending on TV will decrease for the first time since 2008. While the earlier decrease in TV ad spend was likely linked to the 2008 financial crisis, the current trend seems to indicate a true shift toward digital video as an advertising channel...
It’s been a few weeks since the Facebook-Cambridge Analytica news erupted around the collection of personally identifiable information of up to 87 million Facebook users that Cambridge Analytica began collecting in 2014. In response to this situation, Facebook has announced a handful of new initiatives that will give users more control over how their information is shared and used for advertising purposes. But what do these new initiatives mean for advertisers? Here's a simple guide...
When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.” While the placements you can use will be dependent on your campaign objective, in this blog we will give you an overview of your options across each of Facebook’s four advertising platforms: Facebook, Instagram, Audience Network, and Messenger...
Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...
Mary Clayton Shearer is a Product Marketing Specialist at Netsertive. Previously, she was on our Operations team, performance tuning all your campaigns for over a year and a half. A graduate of NC State, you can find her at local restaurants and parks or cheering on the Wolfpack outside of work.
