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All Blog Posts By

Mary Clayton Shearer

Marketing

The Secret to a Successful Search Campaign

Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.

Posted on 
May 15, 2019
  by
Mary Clayton Shearer
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Marketing

Why You Need to Align Your Digital Marketing Efforts with the Marketing Funnel

The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...

Posted on 
May 13, 2019
  by
Mary Clayton Shearer
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Marketing

Quick Guide to Choosing Your Search Attribution Model

Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...

Posted on 
Apr 10, 2019
  by
Mary Clayton Shearer
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Marketing

Facebook’s Relevance Score Updates & What It Means For You

Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three...

Posted on 
Mar 27, 2019
  by
Mary Clayton Shearer
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Marketing

How to Boost Performance By Connecting Video & Search Campaigns

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...

Posted on 
Mar 13, 2019
  by
Mary Clayton Shearer
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Marketing

A Look Into Geofencing vs. Geotargeting

You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in...

Posted on 
Mar 13, 2019
  by
Mary Clayton Shearer
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Marketing

The Digital Marketing Stats You Need to Know [Infographic]

We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...

Posted on 
Mar 6, 2019
  by
Mary Clayton Shearer
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Marketing

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...

Posted on 
Jan 23, 2019
  by
Mary Clayton Shearer
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Marketing

All the Things You Need to Know About Google My Business

Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...

Posted on 
Jan 21, 2019
  by
Mary Clayton Shearer
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Automotive

YouTube Advertising Explained

With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business advertise on YouTube? To put it simply, YouTube’s biggest selling point echoes that of parent company Google: It captures intent. In other words, the platform's users are often showing up with a need in mind...

Posted on 
Oct 16, 2018
  by
Mary Clayton Shearer
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Marketing

Why You Should Shift Your Advertising Dollars From TV to YouTube

YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion logged-in viewers in mid-2017. With a massive audience, YouTube is a natural place to start experimenting with digital video advertising. Not to mention, YouTube advertising campaigns are run directly...

Posted on 
Sep 6, 2018
  by
Mary Clayton Shearer
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Marketing

Digital Video Vs. TV. Which is best for advertising?

A study conducted by eMarketer.com projects that ad spending on digital video will see substantial growth over the next few years while ad spending on TV will decrease for the first time since 2008. While the earlier decrease in TV ad spend was likely linked to the 2008 financial crisis, the current trend seems to indicate a true shift toward digital video as an advertising channel...

Posted on 
Jul 26, 2018
  by
Mary Clayton Shearer
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Marketing

Facebook’s Third-Party Data & What It Means For Advertisers

It’s been a few weeks since the Facebook-Cambridge Analytica news erupted around the collection of personally identifiable information of up to 87 million Facebook users that Cambridge Analytica began collecting in 2014. In response to this situation, Facebook has announced a handful of new initiatives that will give users more control over how their information is shared and used for advertising purposes. But what do these new initiatives mean for advertisers? Here's a simple guide...

Posted on 
Jul 16, 2018
  by
Mary Clayton Shearer
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Marketing

A Guide to Facebook’s Ad Placements

When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.” While the placements you can use will be dependent on your campaign objective, in this blog we will give you an overview of your options across each of Facebook’s four advertising platforms: Facebook, Instagram, Audience Network, and Messenger...

Posted on 
Jul 12, 2018
  by
Mary Clayton Shearer
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Marketing

How to Target The Right Audience on YouTube

Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...

Posted on 
Jun 29, 2018
  by
Mary Clayton Shearer
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