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What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...
With an audience of 1.6 billion users logging in each month, YouTube is the most used internet search platform after Google. But audience size aside, you might be wondering: Why should my business advertise on YouTube? To put it simply, YouTube’s biggest selling point echoes that of parent company Google: It captures intent. In other words, the platform's users are often showing up with a need in mind...
Recent research shows that car buyers are spending less time kicking tires and more time pushing buttons on their mobile device. In fact, we surveyed over 500 consumers on their automotive buying...
