Loading...
All Blog Posts In Category

Marketing

Marketing

Digital Video Advertising & The YouTube Advantage

When it comes to driving engagement, and sales, you can't underestimate video advertising. Here's why this powerful tool is one of the most effective ways to advertise online.

Posted on 
Dec 9, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Gain More Clicks, Better Conversions with Multi-Channel Advertising

The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.

Posted on 
Dec 2, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Hey Alexa, Google, Cortana: What’s the Future of Voice Search Advertising?

By 2020, an estimated 50% of all searches online will be voice searches. What does that mean for the future of PPC advertising? Let's find out.

Posted on 
Nov 25, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Google is Implementing a Big Update to Its Algorithm—Here’s What You Need to Know

Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.

Posted on 
Nov 18, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Targeted Audience, Higher CTR: The Unexpected Benefits to Using Bing Paid Search

Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.

Posted on 
Nov 11, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Everything You Need to Know About Google Smart Display

Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.

Posted on 
Nov 4, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Farewell Average Ad Position, Hello New and Improved Smart Bidding

Google is saying goodbye to its average ad position metric, which means new and exciting prominence metrics for advertisers to use with Google's Smart Bidding.

Posted on 
Oct 25, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Why Every Retail Brand Needs to Track Store Visits

Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.

Posted on 
Oct 18, 2019
  by
Coleen Kinen-Ferguson
Read More
Marketing

Mackenzie's Intern Reflection: My Career-Changing Summer Internship in Digital Marketing

As a Netsertive Marketing Intern, Mackenzie spent the summer helping her team build digital advertising campaigns, writing blogs about trendy topics like Video Advertising and AI, and more!

Posted on 
Aug 21, 2019
  by
Mackenzie Newnam
Read More
Marketing

Tori’s Intern Reflection: My Top 5 Netsertive Lessons

During her summer at Netsertive, Tori created marketing videos, assisted her team in driving sales at the local level for her clients, and brainstormed awesome marketing contents.

Posted on 
Aug 16, 2019
  by
Tori Colvard
Read More
Marketing

Caroline's Intern Reflection: My Summer as a Netsertive Intern

It's time to say goodbye to our Summer Healthcare Marketing Intern, Caroline! Read all about her time spent as a Summer Intern with Netsertive creating marketing campaigns in the healthcare industry.

Posted on 
Aug 9, 2019
  by
Caroline Willard
Read More
Marketing

The 5 Best Strategies for Brands Balancing Amazon and Brick and Mortar Distribution

So what should your strategy be for long-term success? Launch your new products through your brick and mortar and online specialty stores. These stores will be able to provide you with strong product marketing and brand support.

Posted on 
Aug 7, 2019
  by
Mackenzie Newnam
Read More
Marketing

Don’t Undermine the Power of A/B Testing

A/B testing is a simple, risk-free tool that marketers can use to reach the maximum audience possible. A/B testing, in its simplest form, is running an experiment between two or more content elements...

Posted on 
Jul 18, 2019
  by
Tori Colvard
Read More
Marketing

Inside the Mind of a Gen Z Consumer

Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...

Posted on 
Jun 26, 2019
  by
Mackenzie Newnam
Read More
Marketing

Life as an Intern: Mackenzie Newnam

Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business...

Posted on 
Jun 11, 2019
  by
Mackenzie Newnam
Read More
Marketing

Life as an Intern: Week 2

Today, Wednesday May 22, marks my two week anniversary as being a Corporate Marketing Intern at Netsertive. Now, I know what you’re thinking, “Tori, it has only been two weeks, what could you...

Posted on 
May 22, 2019
  by
Tori Colvard
Read More
Marketing

Life as an Intern: Week 1

Hi! My name is Tori Colvard. I am currently a senior Marketing major at Campbell University. You absolutely won’t ever catch me wearing orange though. I am joining the Netsertive team this summer as...

Posted on 
May 20, 2019
  by
Tori Colvard
Read More
Marketing

The Secret to a Successful Search Campaign

Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.

Posted on 
May 15, 2019
  by
Mary Clayton Shearer
Read More
Marketing

Why You Need to Align Your Digital Marketing Efforts with the Marketing Funnel

The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...

Posted on 
May 13, 2019
  by
Mary Clayton Shearer
Read More
Marketing

Quick Guide to Choosing Your Search Attribution Model

Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...

Posted on 
Apr 10, 2019
  by
Mary Clayton Shearer
Read More
Marketing

Facebook’s Relevance Score Updates & What It Means For You

Facebook recently announced that they will be removing Relevance Score as a metric starting April 30th. There’s no need to worry, though, because Facebook will be replacing the metric with three...

Posted on 
Mar 27, 2019
  by
Mary Clayton Shearer
Read More
Marketing

How to Boost Performance By Connecting Video & Search Campaigns

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...

Posted on 
Mar 13, 2019
  by
Mary Clayton Shearer
Read More
Marketing

A Look Into Geofencing vs. Geotargeting

You might have heard the word “geofencing” for the first time when you saw the news about one of Burger King’s recent marketing campaigns, or you may have known about it for a while. The campaign in...

Posted on 
Mar 13, 2019
  by
Mary Clayton Shearer
Read More
Marketing

The Digital Marketing Stats You Need to Know [Infographic]

We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...

Posted on 
Mar 6, 2019
  by
Mary Clayton Shearer
Read More
Marketing

What does it really mean to be a Facebook Marketing Partner?

Netsertive is excited to announce that we are now a badged Facebook Marketing Partner! This achievement is a culmination of work over the last few years to create a unique technology Platform that scales our customers’ campaigns across advertising platforms, including Facebook...

Posted on 
Feb 21, 2019
  by
Cassie Thompson
Read More
Marketing

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...

Posted on 
Jan 23, 2019
  by
Mary Clayton Shearer
Read More
Marketing

All the Things You Need to Know About Google My Business

Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...

Posted on 
Jan 21, 2019
  by
Mary Clayton Shearer
Read More
Marketing

Optimizing for Landing Page Views With Facebook Ads

With more than 2.2 billion monthly active users and in-depth targeting features, Facebook is one of the best places to find qualified leads for your business. Facebook also continues to make improvements to their advertising platform through new targeting capabilities, increasing audience specificity, and broadening their campaign objectives. One of these recent updates...

Posted on 
Dec 18, 2018
  by
Gary Galloway
Read More
Marketing

Life as a Corporate Marketing Associate

Hey everyone! I’m Ashley Freeman and I've been the Corporate Marketing Associate at Netsertive for almost a year now. My main responsibilities include managing Netsertive’s voice through our blog and social media. When I joined Netsertive they had never had someone solely focused on social media on a daily basis so I was super excited to dive into their social channels...

Posted on 
Oct 11, 2018
  by
Ashley Freeman
Read More
Marketing

What You Need to Know About Google Chrome Ad Blocks

Earlier this year, Google made a big step by reducing ads in the Chrome browser. Ads that aren’t compliant with the Better Ads Standards will be blocked. According to Google, their goal is to create a better browsing experience for users; eliminating music that randomly plays, and preventing ads that delay you from seeing content...

Posted on 
Oct 2, 2018
  by
Madison Joslyn
Read More
Marketing

Life as an Intern: Kunal Thakur

At the beginning of the summer, I walked into Netsertive and introduced myself in their Monday Meetup, a weekly meeting where the entire company comes together. In front of 250 smiling faces in the Netsertive “stadium”, a stage surrounded by three sets of bleachers, I announced my name and a fun fact. Since then, I have learned a great deal about the company, its people, and its culture.

Posted on 
Sep 17, 2018
  by
Kunal Thakur
Read More
Marketing

Why You Should Shift Your Advertising Dollars From TV to YouTube

YouTube is reaping the benefits of the viewer migration from live TV to digital video. Just recently, YouTube reported a staggering 1.8 billion logged-in viewers each month, up from 1.5 billion logged-in viewers in mid-2017. With a massive audience, YouTube is a natural place to start experimenting with digital video advertising. Not to mention, YouTube advertising campaigns are run directly...

Posted on 
Sep 6, 2018
  by
Mary Clayton Shearer
Read More
Marketing

Life as an Intern: Carissa Petzold

At the end of my freshman year at Washington & Lee, I was mired in the all-consuming question: what do I want to do with my life? There are infinite possibilities, and in our rapidly evolving world, it’s near-impossible to predict the job market. I began investigating opportunities in the local tech sphere, and Netsertive quickly caught my eye. The company, one of Inc. 5000’s fastest-growing private companies...

Posted on 
Aug 21, 2018
  by
Cassia Petzold
Read More
Marketing

The 6 Questions You Should Be Asking Your Digital Marketing Partner And What Their Answers Should Be

As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...

Posted on 
Aug 6, 2018
  by
Tim McLain
Read More
Marketing

Case Study: Social Media Advertising Lifts Search Marketing Performance by 50%

The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to be visible where shoppers spend a majority of their time...

Posted on 
Jul 30, 2018
  by
Lon Le
Read More
Marketing

Digital Video Vs. TV. Which is best for advertising?

A study conducted by eMarketer.com projects that ad spending on digital video will see substantial growth over the next few years while ad spending on TV will decrease for the first time since 2008. While the earlier decrease in TV ad spend was likely linked to the 2008 financial crisis, the current trend seems to indicate a true shift toward digital video as an advertising channel...

Posted on 
Jul 26, 2018
  by
Mary Clayton Shearer
Read More
Marketing

Facebook’s Third-Party Data & What It Means For Advertisers

It’s been a few weeks since the Facebook-Cambridge Analytica news erupted around the collection of personally identifiable information of up to 87 million Facebook users that Cambridge Analytica began collecting in 2014. In response to this situation, Facebook has announced a handful of new initiatives that will give users more control over how their information is shared and used for advertising purposes. But what do these new initiatives mean for advertisers? Here's a simple guide...

Posted on 
Jul 16, 2018
  by
Mary Clayton Shearer
Read More
Marketing

How Location-Based Advertising Can Impact Marketing Campaigns

It’s a hot day outside. Just as you are wishing you had an ice cream cone in your hand, a flashing notification pops up on your phone screen. It’s an offer from the Ben & Jerry’s shop two blocks away. This is the potential of location-based marketing...

Posted on 
Jul 13, 2018
  by
Kunal Thakur
Read More
Marketing

A Guide to Facebook’s Ad Placements

When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.” While the placements you can use will be dependent on your campaign objective, in this blog we will give you an overview of your options across each of Facebook’s four advertising platforms: Facebook, Instagram, Audience Network, and Messenger...

Posted on 
Jul 12, 2018
  by
Mary Clayton Shearer
Read More
Marketing

The Secret to Paying Less for Better Digital Marketing Results

As the old saying goes, "it takes money to make money." Pairing a serious, right-sized digital investment that fits your market and your goals with a proven digital vendor with expertise in your industry and technology, will help you get more customers for less money and truly get an outsized return on investment (ROI)...

Posted on 
Jul 2, 2018
  by
Tim McLain
Read More
Marketing

How to Target The Right Audience on YouTube

Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...

Posted on 
Jun 29, 2018
  by
Mary Clayton Shearer
Read More