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All Blog Posts By

Caroline Willard

Marketing

A Reflection: Caroline’s Summer as a Netsertive Intern

It's time to say goodbye to our Summer Healthcare Marketing Intern, Caroline! Read all about her time spent as a Summer Intern with Netsertive creating marketing campaigns in the healthcare industry.

Posted on 
Aug 9, 2019
  by
Caroline Willard
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Healthcare

Understanding the Patient Journey Map and Why It Matters for Your Healthcare Marketing Campaigns

To effectively market services, it is crucial to understand what drives a patient to need those services. This is the case no matter the industry. It is especially important in healthcare due to the complexity of the industry, the length of the patient journey, and the implications on the health of real people...

Posted on 
Jul 19, 2019
  by
Caroline Willard
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Healthcare

Changing Priorities In Healthcare and The Case For Digital Marketing

Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...

Posted on 
Jul 8, 2019
  by
Caroline Willard
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Healthcare

Marketing: The Toughest Job In The Healthcare Industry

When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.

Posted on 
Jun 18, 2019
  by
Caroline Willard
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Healthcare

Life as an Intern: Caroline Willard

Hi everyone! I'm Caroline Willard, a rising junior at the University of North Carolina at Chapel Hill. I am an Advertising major and also minoring in Entrepreneurship. This summer I am a Marketing...

Posted on 
May 28, 2019
  by
Caroline Willard
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