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All Blog Posts By

Mackenzie Newnam

Marketing

The 5 Best Strategies for Brands Balancing Amazon and Brick and Mortar Distribution

So what should your strategy be for long-term success? Launch your new products through your brick and mortar and online specialty stores. These stores will be able to provide you with strong product marketing and brand support.

Posted on 
Aug 7, 2019
  by
Mackenzie Newnam
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Retail

How Stores Can Compete in an Amazon World

Since Amazon’s founding in 1994, the tech giant and ecommerce leader has grown to $232 Billion in annual revenue. As a result of this success, retailers across the world have been finding themselves locked in a competition, and Amazon is winning...

Posted on 
Jul 25, 2019
  by
Mackenzie Newnam
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Marketing

Inside the Mind of a Gen Z Consumer

Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...

Posted on 
Jun 26, 2019
  by
Mackenzie Newnam
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Marketing

Life as an Intern: Mackenzie Newnam

Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business...

Posted on 
Jun 11, 2019
  by
Mackenzie Newnam
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