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Franchises

Franchises

How 96 Stores Scaled Success With Netsertive Marketing Technology

White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...

Posted on 
Aug 31, 2018
  by
Tim McLain
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Franchises

Personalization Power: 3 National Retailers Turning Clicks Into Customers Online

In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...

Posted on 
Jul 20, 2018
  by
Tim McLain
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