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White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...
