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A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.
2023 has seen a massive shift in consumer trends and search engine optimization strategies. Consumers are now more informed, have higher expectations, and are more likely to engage with brands that provide personalized and localized experiences. Netsertive hosted a live webinar with Google to take a deep dive into these changes and the blog post below outlines the main takeaways franchise brands and multi-location marketers need to know.
IFA’s annual convention is a huge event for the industry and franchise marketers alike. At Netsertive, we get super excited to join our fellow marketers and geek out on all things franchise marketing. To prepare, we pulled together all the best resources and speakers for the 2023 IFA Annual Convention related to the world of marketing. Check out our guide for the cliff notes that all attending franchise marketers should know!
Top Tips for Leveraging TikTok to Market Your Business and How Franchise Brands Can Drive Engagement and Reach New Customers Through TikTok
With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.
A Deep Dive on CTV with Netsertive & The Trade Desk
We have seen many marketing teams plan and manage their PPC and SEO separately. While SEO and paid digital are technically different disciplines, there are crossovers between the two where efficiencies can be gained from doing them as a single motion vs in silos.
In our latest IFA webinar we connected with 3 of the industry's top marketing leaders to dive into how franchise marketers can best support their franchisees
Choosing the right digital advertising provider is an essential part of setting your multi-location business up for success. Here are 5 important questions you can use to evaluate your ad provider.
A look at just a few of the benefits that multi-location businesses forfeit to the competition by not localizing their digital ad strategy.
The Multi-Locaiton Marketing Leader Podcast is in full swing! Here are some of our learnings from the last five episodes.
Netsertive’s podcast, The Multi-Location Marketing Leader, is full steam ahead! Here are our top 5 learnings from the first 5 episodes.
Google Shopping Ads deliver great results for multi-location brands and franchises. Here's why you need to add this powerful ad type to your strategy.
2021 is shaping up to be a big year for digital advertising. Here are some of the trends we think all marketers should be paying attention to right now.
Our new report, The State of Digital Advertising for Multi-Location Businesses, details new findings from multi-location, ROI-driven marketers across the country. Learn more today!
Check out a transcription of the Q&A section from our recent webinar, Digital Advertising Best Practices with our own Pete Durand and Lindsay Ellis of ReBath!
Netsertive's platform allowed Mosquito Shield a clearer understanding of their digital marketing efforts. Greater transparency and insights, and lower cost-per-lead across locations drives performance for Mosquito Shield
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...
