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Franchises

Franchises

7 Ways Multi-Location Brands Can Improve Their Local Visibility Online

Digital marketing for multi-location brand marketers is complicated. The only way to win in today’s digital ecosystem is to utilize technology to help manage the thousands of moving parts and pieces that need to be done well at the hyper-local level.

Posted on 
Jan 23, 2024
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Franchises

Netsertive and Franchisefilming Partner to Bring the First of Its Kind Docuseries, The Franchise Masters

The New Groundbreaking Docuseries Dives into the Franchise Industry and the Lives of the Industry’s Top Voices

Posted on 
Dec 12, 2023
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Franchises

Netsertive Named Entrepreneur’s Top Franchise Marketing Supplier for 2023

This noteworthy ranking voted on by the top Franchisors in the industry highlights the industry’s leading service providers across eleven distinct categories.

Posted on 
Sep 26, 2023
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netsertive
Franchises

CTV Measurement for Franchise and Multi-Location Brands

A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.

Posted on 
Feb 8, 2023
  by
Erin Martin
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netsertive
Franchises

2023 Search and Consumer Behavior Trends: What Franchise Brands and Multi-Location Businesses Need to Know

2023 has seen a massive shift in consumer trends and search engine optimization strategies. Consumers are now more informed, have higher expectations, and are more likely to engage with brands that provide personalized and localized experiences. Netsertive hosted a live webinar with Google to take a deep dive into these changes and the blog post below outlines the main takeaways franchise brands and multi-location marketers need to know.

Posted on 
Jan 25, 2023
  by
Erin Martin
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Franchises

2023 IFA Annual Convention: The Ultimate Guide for Franchise Marketers

IFA’s annual convention is a huge event for the industry and franchise marketers alike. At Netsertive, we get super excited to join our fellow marketers and geek out on all things franchise marketing. To prepare, we pulled together all the best resources and speakers for the 2023 IFA Annual Convention related to the world of marketing. Check out our guide for the cliff notes that all attending franchise marketers should know!

Posted on 
Jan 20, 2023
  by
Erin Martin
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netsertive
Franchises

TikTok Marketing for Franchises: Is it right for your Brand?

Top Tips for Leveraging TikTok to Market Your Business and How Franchise Brands Can Drive Engagement and Reach New Customers Through TikTok

Posted on 
Jan 13, 2023
  by
Erin Martin
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netsertive
Franchises

Harness the Power of AI: How Franchise Marketers Can Unlock New Opportunities

With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.

Posted on 
Jan 11, 2023
  by
Erin Martin
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netsertive
Franchises

Connected TV Advertising for Multi-Location Businesses

A Deep Dive on CTV with Netsertive & The Trade Desk

Posted on 
Jan 4, 2023
  by
Erin Martin
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netsertive
Franchises

The 10 Best SEO and PPC Strategies for Franchise Brands

We have seen many marketing teams plan and manage their PPC and SEO separately. While SEO and paid digital are technically different disciplines, there are crossovers between the two where efficiencies can be gained from doing them as a single motion vs in silos.

Posted on 
Jun 29, 2022
  by
Erin Martin
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netsertive
Franchises

5 Tips for Marketing Through the Great Labor Shortage

In our latest IFA webinar we connected with 3 of the industry's top marketing leaders to dive into how franchise marketers can best support their franchisees

Posted on 
Feb 9, 2022
  by
Megan VanBuhler
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netsertive
Franchises

How to Evaluate Your Digital Advertising Provider: Critical Questions to Ask

Choosing the right digital advertising provider is an essential part of setting your multi-location business up for success. Here are 5 important questions you can use to evaluate your ad provider.

Posted on 
Jan 3, 2022
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

3 Major Consequences of Not Localizing Your Digital Advertising: A Primer for Multi-Location Businesses

A look at just a few of the benefits that multi-location businesses forfeit to the competition by not localizing their digital ad strategy.

Posted on 
Dec 14, 2021
  by
Erin Martin
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netsertive
Franchises

Podcast Roundup: 5 Takeaways From The Multi-Location Marketing Leader Podcast

The Multi-Locaiton Marketing Leader Podcast is in full swing! Here are some of our learnings from the last five episodes.

Posted on 
Jul 28, 2021
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

Data, Technology, and Service: 5 Takeaways from Our First Five Podcast Episodes

Netsertive’s podcast, The Multi-Location Marketing Leader, is full steam ahead! Here are our top 5 learnings from the first 5 episodes.

Posted on 
Jun 22, 2021
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

Google Shopping Ads and Feed Optimization Boosts ROAS for Your Franchise or Multi-Location Brand

Google Shopping Ads deliver great results for multi-location brands and franchises. Here's why you need to add this powerful ad type to your strategy.

Posted on 
Apr 6, 2021
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

Top Takeaways from the 2021 IFA Ignite Conference

2021 is shaping up to be a big year for digital advertising. Here are some of the trends we think all marketers should be paying attention to right now.

Posted on 
Mar 9, 2021
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

New Report: The State of Digital Advertising for Multi-Location Businesses

Our new report, The State of Digital Advertising for Multi-Location Businesses, details new findings from multi-location, ROI-driven marketers across the country. Learn more today!

Posted on 
Nov 19, 2020
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netsertive
Franchises

Digital Advertising Best Practices Webinar Q&A

Check out a transcription of the Q&A section from our recent webinar, Digital Advertising Best Practices with our own Pete Durand and Lindsay Ellis of ReBath!

Posted on 
Nov 18, 2020
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

Case Study: Netsertive’s Platform Transforms an Industry Leader’s Digital Advertising Program

Netsertive's platform allowed Mosquito Shield a clearer understanding of their digital marketing efforts. Greater transparency and insights, and lower cost-per-lead across locations drives performance for Mosquito Shield

Posted on 
Aug 12, 2020
  by
Coleen Kinen-Ferguson
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netsertive
Franchises

How 96 Stores Scaled Success With Netsertive Marketing Technology

White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...

Posted on 
Aug 31, 2018
  by
Tim McLain
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netsertive
Franchises

Personalization Power: 3 National Retailers Turning Clicks Into Customers Online

In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...

Posted on 
Jul 20, 2018
  by
Tim McLain
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