Healthcare and medical device brands are facing a big problem, and it's not going anywhere in 2020. Here's a hint: their problem has to do with their marketing strategy. Here's how to fix it.
The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.
By 2020, an estimated 50% of all searches online will be voice searches. What does that mean for the future of PPC advertising? Let's find out.
Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.
Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.
Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.
Google is saying goodbye to its average ad position metric, which means new and exciting prominence metrics for advertisers to use with Google's Smart Bidding.
Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.