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All Blog Posts By

Coleen Kinen-Ferguson

Automotive

Automotive Inventory Ads: A Dynamic Way to Attract and Convert Customers Online

Car shoppers are taking their buying journey online—can your dealership keep up? Try adding Automotive Inventory Ads to your advertising strategy to attract qualified in-market shoppers to your business.

Posted on 
Sep 9, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Localized Digital Advertising Leads to Better Results, Less Friction for Multi-Location Businesses

Localizing your advertising campaign is a great way to drive more visits and sales to your multi-location business. Here's what you need to know.

Posted on 
Sep 2, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Engage Local Shoppers with Multi-Channel Campaigns

With more customers at home and spending unprecedented amounts of time online, you have to meet them wherever they are. The best way to do that is with a multi-channel advertising campaign. Here's why.

Posted on 
Aug 26, 2020
  by
Coleen Kinen-Ferguson
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Franchises

Case Study: Netsertive’s Platform Transforms an Industry Leader’s Digital Advertising Program

Netsertive's platform allowed Mosquito Shield a clearer understanding of their digital marketing efforts. Greater transparency and insights, and lower cost-per-lead across locations drives performance for Mosquito Shield

Posted on 
Aug 12, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Google to Require Identity Verification for All Advertisers

Google is going to begin requiring identity verification for all of its advertisers. Here's everything you need to know about the requirements, proposed timeline, and how to verify your advertiser profile.

Posted on 
May 8, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Facebook Providing Cash Grants and Ad Credits to 30,000 Small Businesses

Facebook recently announced they would be distributing cash grants and Facebook Ad Credits to 30,000 small businesses across the globe. Here's what you need to know.

Posted on 
Apr 23, 2020
  by
Coleen Kinen-Ferguson
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Automotive

Auto Dealer Playbook: Digital Marketing Tips & Strategies to Implement Right Now

Netsertive just launched a 2020 Automotive Dealers Playbook. Whether you're open and selling, open and servicing, or closed completely, we have a strategy you can use for your dealership.

Posted on 
Apr 21, 2020
  by
Coleen Kinen-Ferguson
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Marketing

With More People at Home and Online, Video Consumption Jumps

Video consumption on YouTube is jumping—and consumer behavior is shifting rapidly as more people stay at home. Here's how you can use that shift to deliver more impactful marketing results.

Posted on 
Apr 20, 2020
  by
Coleen Kinen-Ferguson
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Marketing

The 3 Types of Marketing Metrics You Need for Data-Driven Wins

When it comes to understanding how your marketing campaigns performing, it's easy to overload on information. Cut through the noise by focusing on these three types of marketing metrics.

Posted on 
Mar 13, 2020
  by
Coleen Kinen-Ferguson
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Marketing

From Netsertive's Team to Yours: 5 Tried-and-True Tips for Working From Home

New to working remotely? This blog has guaranteed tips to help make working from home more enjoyable and productive! Learn from our seasoned Netsertive employees today.

Posted on 
Mar 13, 2020
  by
Coleen Kinen-Ferguson
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Healthcare

Turning a Problem Into Opportunity: How to Increase Occupancy at Your Senior Living Community

If your senior living community is looking for a way to increase your occupancy in 2020, we have a solution for you. Here's what you need to know about using digital marketing for your community.

Posted on 
Feb 21, 2020
  by
Coleen Kinen-Ferguson
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Automotive

Adding Bing to Your Advertising Strategy Can Pay Off—Here’s How

Do you know that Bing can be a powerful part of your digital advertising strategy? Here are some of the unique advertising benefits we've seen while leveraging Bing ads for our clients.

Posted on 
Jan 27, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Using YouTube Creative to Drive User Engagement and Action

YouTube Creative is a powerful tool for driving user engagement and action online. Here's how you can use it to deliver on your marketing strategy objectives in 2020.

Posted on 
Jan 20, 2020
  by
Coleen Kinen-Ferguson
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Automotive

TV and YouTube: Is YouTube Replacing Traditional TV Advertising?

TV once reigned supreme as the ultimate way to reach huge audiences with your advertising. Today, however, there's a new sheriff in town. Here's what you need to know about TV and YouTube advertising.

Posted on 
Jan 13, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Tips for Crafting a Successful Social Advertising Campaign

Planning your 2020 marketing strategy? Be sure you're implementing your ad campaigns across multiple channels—but especially social networks. Here are the benefits to social advertising in 2020.

Posted on 
Jan 6, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Digital Innovation: 4 Ways to Win Customers in 2020

With 2020 just around the corner, it's time to make sure your marketing plan is ready for the new year. Here are four things you should do in 2020 to win (and keep!) new customers.

Posted on 
Dec 30, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Are the Robots Taking Over? A Brief Synopsis of Artificial Intelligence (AI) in Marketing

Marketing's most talked-about trend isn't Tik Tok or video advertising... it's Artificial Intelligence (AI). Here's a brief synopsis of everything you need to know about AI in marketing.

Posted on 
Dec 23, 2019
  by
Coleen Kinen-Ferguson
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Marketing

The Power of Data: 3 Kinds of “Parties” to Incorporate in Your Marketing Strategy

In marketing, data is power. That's why it's so important to power your digital marketing campaigns with three types of data, first-party, second-party, and third-party. Here's why.

Posted on 
Dec 16, 2019
  by
Coleen Kinen-Ferguson
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Healthcare

The #1 Problem Every Healthcare Brand Needs to Solve in 2020

Healthcare and medical device brands are facing a big problem, and it's not going anywhere in 2020. Here's a hint: their problem has to do with their marketing strategy. Here's how to fix it.

Posted on 
Dec 12, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Digital Video Advertising & The YouTube Advantage

When it comes to driving engagement, and sales, you can't underestimate video advertising. Here's why this powerful tool is one of the most effective ways to advertise online.

Posted on 
Dec 9, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Gain More Clicks, Better Conversions with Multi-Channel Advertising

The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.

Posted on 
Dec 2, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Hey Alexa, Google, Cortana: What’s the Future of Voice Search Advertising?

By 2020, an estimated 50% of all searches online will be voice searches. What does that mean for the future of PPC advertising? Let's find out.

Posted on 
Nov 25, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Google is Implementing a Big Update to Its Algorithm—Here’s What You Need to Know

Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.

Posted on 
Nov 18, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Targeted Audience, Higher CTR: The Unexpected Benefits to Using Bing Paid Search

Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.

Posted on 
Nov 11, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Everything You Need to Know About Google Smart Display

Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.

Posted on 
Nov 4, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Farewell Average Ad Position, Hello New and Improved Smart Bidding

Google is saying goodbye to its average ad position metric, which means new and exciting prominence metrics for advertisers to use with Google's Smart Bidding.

Posted on 
Oct 25, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Why Every Retail Brand Needs to Track Store Visits

Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.

Posted on 
Oct 18, 2019
  by
Coleen Kinen-Ferguson
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