A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.
As technology advances, so does the way we measure and analyze digital journeys.
IFA’s annual convention is a huge event for the industry and franchise marketers alike. At Netsertive, we get super excited to join our fellow marketers and geek out on all things franchise marketing. To prepare, we pulled together all the best resources and speakers for the 2023 IFA Annual Convention related to the world of marketing. Check out our guide for the cliff notes that all attending franchise marketers should know!
With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.
Based directly on client surveys & industry sentiment measures, Netsertive is named to the inaugural Inc. Power Partner Award that recognizes top B2B marketing and advertising partners that empower growth.
Use our easy 3 step exercise to match your buyer’s search intent with the right marketing tactics.
6 Takeaways from Google’s Search On 2022 Live Event
YouTube Creative is a powerful tool for driving user engagement and action online. Here's how you can use it to deliver on your marketing strategy objectives in 2020.
TV once reigned supreme as the ultimate way to reach huge audiences with your advertising. Today, however, there's a new sheriff in town. Here's what you need to know about TV and YouTube advertising.
Planning your 2020 marketing strategy? Be sure you're implementing your ad campaigns across multiple channels—but especially social networks. Here are the benefits to social advertising in 2020.
With 2020 just around the corner, it's time to make sure your marketing plan is ready for the new year. Here are four things you should do in 2020 to win (and keep!) new customers.
Marketing's most talked-about trend isn't Tik Tok or video advertising... it's Artificial Intelligence (AI). Here's a brief synopsis of everything you need to know about AI in marketing.
In marketing, data is power. That's why it's so important to power your digital marketing campaigns with three types of data, first-party, second-party, and third-party. Here's why.
When it comes to driving engagement, and sales, you can't underestimate video advertising. Here's why this powerful tool is one of the most effective ways to advertise online.
The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.