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All Things Digital

Marketing

Using YouTube Creative to Drive User Engagement and Action

YouTube Creative is a powerful tool for driving user engagement and action online. Here's how you can use it to deliver on your marketing strategy objectives in 2020.

Posted on 
Jan 20, 2020
  by
Coleen Kinen-Ferguson
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Automotive

TV and YouTube: Is YouTube Replacing Traditional TV Advertising?

TV once reigned supreme as the ultimate way to reach huge audiences with your advertising. Today, however, there's a new sheriff in town. Here's what you need to know about TV and YouTube advertising.

Posted on 
Jan 13, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Tips for Crafting a Successful Social Advertising Campaign

Planning your 2020 marketing strategy? Be sure you're implementing your ad campaigns across multiple channels—but especially social networks. Here are the benefits to social advertising in 2020.

Posted on 
Jan 6, 2020
  by
Coleen Kinen-Ferguson
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Marketing

Digital Innovation: 4 Ways to Win Customers in 2020

With 2020 just around the corner, it's time to make sure your marketing plan is ready for the new year. Here are four things you should do in 2020 to win (and keep!) new customers.

Posted on 
Dec 30, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Are the Robots Taking Over? A Brief Synopsis of Artificial Intelligence (AI) in Marketing

Marketing's most talked-about trend isn't Tik Tok or video advertising... it's Artificial Intelligence (AI). Here's a brief synopsis of everything you need to know about AI in marketing.

Posted on 
Dec 23, 2019
  by
Coleen Kinen-Ferguson
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Marketing

The Power of Data: 3 Kinds of “Parties” to Incorporate in Your Marketing Strategy

In marketing, data is power. That's why it's so important to power your digital marketing campaigns with three types of data, first-party, second-party, and third-party. Here's why.

Posted on 
Dec 16, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Digital Video Advertising & The YouTube Advantage

When it comes to driving engagement, and sales, you can't underestimate video advertising. Here's why this powerful tool is one of the most effective ways to advertise online.

Posted on 
Dec 9, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Gain More Clicks, Better Conversions with Multi-Channel Advertising

The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.

Posted on 
Dec 2, 2019
  by
Coleen Kinen-Ferguson
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