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As technology advances, so does the way we measure and analyze digital journeys.
Use our easy 3 step exercise to match your buyer’s search intent with the right marketing tactics.
6 Takeaways from Google’s Search On 2022 Live Event
Google recently announced it would be providing small- and medium-sized businesses with a free Google Ads credit. Here's what you need to know.
Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.
Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...
Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...
Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...
When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.
When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...
As a practice owner, you should know that your current and potential patients are using the Internet to find you and evaluate your practice. Are they able to find you easily? Digital Marketing can be...
Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.
The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...
Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...
We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...
Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...
When creating your marketing mix, it's important to choose channels that drive demand generation and demand capture. While most retailers tend to focus on the channels the capture immediate demand or...
We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."
Earlier this year, Google made a big step by reducing ads in the Chrome browser. Ads that aren’t compliant with the Better Ads Standards will be blocked. According to Google, their goal is to create a better browsing experience for users; eliminating music that randomly plays, and preventing ads that delay you from seeing content...
Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
However, the challenge with traditional advertising is simple: you’re trying to reach a mass audience, a majority of whom are not in the market for your products or services today. As a result, most of your marketing spend is wasted with only anecdotal data to verify your return on investment...
As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...
The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to be visible where shoppers spend a majority of their time...
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...
As the old saying goes, "it takes money to make money." Pairing a serious, right-sized digital investment that fits your market and your goals with a proven digital vendor with expertise in your industry and technology, will help you get more customers for less money and truly get an outsized return on investment (ROI)...
A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...
