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Healthcare

Changing Priorities In Healthcare and The Case For Digital Marketing

Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...

Posted on 
Jul 8, 2019
  by
Caroline Willard
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Marketing

Inside the Mind of a Gen Z Consumer

Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...

Posted on 
Jun 26, 2019
  by
Mackenzie Newnam
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Healthcare

Surprise! Your Patients Have Changed... How to Adjust to a Millennial World.

Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...

Posted on 
Jun 24, 2019
  by
Kayla King
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Healthcare

Marketing: The Toughest Job In The Healthcare Industry

When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.

Posted on 
Jun 18, 2019
  by
Caroline Willard
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Healthcare

Understanding The Marketing Funnel: Awareness, Consideration, and Decision

When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...

Posted on 
Jun 7, 2019
  by
Brandon Sifrar
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Healthcare

How Digital Marketing Works For Your Practice vs. The Older Marketing Tactics You May Be Using

As a practice owner, you should know that your current and potential patients are using the Internet to find you and evaluate your practice. Are they able to find you easily? Digital Marketing can be...

Posted on 
Jun 5, 2019
  by
Kayla King
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Marketing

The Secret to a Successful Search Campaign

Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.

Posted on 
May 15, 2019
  by
Mary Clayton Shearer
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Marketing

Why You Need to Align Your Digital Marketing Efforts with the Marketing Funnel

The marketing funnel is a model which illustrates the consumer journey towards their path to purchase. There are various versions out there, but at its core, it demonstrates that a consumer must first become aware of a product or service (Awareness), then consider purchasing it (Consideration), and lastly, decide whether or not to purchase (Decision)...

Posted on 
May 13, 2019
  by
Mary Clayton Shearer
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Marketing

Quick Guide to Choosing Your Search Attribution Model

Attribution is an essential part of any digital marketing campaign. It’s how you determine the valuable actions potential customers take because of your marketing efforts and how you can track return...

Posted on 
Apr 10, 2019
  by
Mary Clayton Shearer
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Marketing

How to Boost Performance By Connecting Video & Search Campaigns

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting...

Posted on 
Mar 13, 2019
  by
Mary Clayton Shearer
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Marketing

The Digital Marketing Stats You Need to Know [Infographic]

We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...

Posted on 
Mar 6, 2019
  by
Mary Clayton Shearer
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Marketing

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...

Posted on 
Jan 23, 2019
  by
Mary Clayton Shearer
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Marketing

All the Things You Need to Know About Google My Business

Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily,...

Posted on 
Jan 21, 2019
  by
Mary Clayton Shearer
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Retail

Demand Generation Vs. Demand Capture: What's the Difference?

When creating your marketing mix, it's important to choose channels that drive demand generation and demand capture. While most retailers tend to focus on the channels the capture immediate demand or...

Posted on 
Dec 24, 2018
  by
Evan Sanchez
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Retail

Bitter Neumann: "This is how we get new customers in our stores."

We live in a click to brick economy. Even in places like Sheboygan and Manitowoc, Wisconsin, which are good ol' midwestern towns," explains Jackie Stenson, "people are starting their searches online first, and then coming into our store to touch and feel the products and buy."

Posted on 
Dec 11, 2018
  by
Tim McLain
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Marketing

What You Need to Know About Google Chrome Ad Blocks

Earlier this year, Google made a big step by reducing ads in the Chrome browser. Ads that aren’t compliant with the Better Ads Standards will be blocked. According to Google, their goal is to create a better browsing experience for users; eliminating music that randomly plays, and preventing ads that delay you from seeing content...

Posted on 
Oct 2, 2018
  by
Madison Joslyn
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Retail

9.3 Million Reasons for Home & Tech Retailers to Double Down on Digital during the Holidays

Last year, businesses in the four segments we serve, including home furnishings and electronics, missed out on more than 15 million opportunities to sell more during the holiday season. The good news: It's easy to avoid making the same mistake this year...

Posted on 
Sep 26, 2018
  by
Tim McLain
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Franchises

How 96 Stores Scaled Success With Netsertive Marketing Technology

White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...

Posted on 
Aug 31, 2018
  by
Tim McLain
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Retail

3 Free Tools To Find Out How Customers Are Searching For You Online

However, the challenge with traditional advertising is simple: you’re trying to reach a mass audience, a majority of whom are not in the market for your products or services today. As a result, most of your marketing spend is wasted with only anecdotal data to verify your return on investment...

Posted on 
Aug 27, 2018
  by
Tim McLain
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Marketing

The 6 Questions You Should Be Asking Your Digital Marketing Partner And What Their Answers Should Be

As a business owner, it’s critical to understand how your digital advertising budget is being spent. Determining the value behind your subscription costs will help you better understand the value you’re receiving from your marketing vendor. Professional digital vendors will know that it takes technology, expertise, and a real investment to win the auction for new customers...

Posted on 
Aug 6, 2018
  by
Tim McLain
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Marketing

Case Study: Social Media Advertising Lifts Search Marketing Performance by 50%

The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to be visible where shoppers spend a majority of their time...

Posted on 
Jul 30, 2018
  by
Lon Le
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Franchises

Personalization Power: 3 National Retailers Turning Clicks Into Customers Online

In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...

Posted on 
Jul 20, 2018
  by
Tim McLain
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Marketing

The Secret to Paying Less for Better Digital Marketing Results

As the old saying goes, "it takes money to make money." Pairing a serious, right-sized digital investment that fits your market and your goals with a proven digital vendor with expertise in your industry and technology, will help you get more customers for less money and truly get an outsized return on investment (ROI)...

Posted on 
Jul 2, 2018
  by
Tim McLain
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Automotive

How to Choose a Digital Marketing Partner

Make 2018 your best year yet! Get your business on the path to success by choosing the right digital marketing partner. Your time and money are too valuable to waste on a partner who can't deliver the results you want. Use these quick tips to choose your digital marketing partner like a pro...

Posted on 
Jun 13, 2018
  by
Danielle Quarles
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Retail

Home Appliance Path to Purchase Survey

A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...

Posted on 
Jan 3, 2018
  by
Allison Ferguson
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