In February, Google announced they would be sunsetting their Modified Broad Match keyword matching behavior. If you're running ad campaigns on Google, here's what you need to know.
A look at the five most common mistakes multi-location marketers make in their campaigns, as well as what you can do to avoid them.
Determining ROI is one of the biggest challengers marketers are facing. Here's a primer on what you need to do to figure out your ROI problem in 2021 and beyond.
New to working remotely? This blog has guaranteed tips to help make working from home more enjoyable and productive! Learn from our seasoned Netsertive employees today.
If your senior living community is looking for a way to increase your occupancy in 2020, we have a solution for you. Here's what you need to know about using digital marketing for your community.
In marketing, data is power. That's why it's so important to power your digital marketing campaigns with three types of data, first-party, second-party, and third-party. Here's why.
Healthcare and medical device brands are facing a big problem, and it's not going anywhere in 2020. Here's a hint: their problem has to do with their marketing strategy. Here's how to fix it.
The best way to maximize your conversions, impressions, and clicks? Implementing a multi-channel advertising strategy that targets your most qualified customers wherever they are online.
By 2020, an estimated 50% of all searches online will be voice searches. What does that mean for the future of PPC advertising? Let's find out.
Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.
Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.
Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.
Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.
As a Netsertive Marketing Intern, Mackenzie spent the summer helping her team build digital advertising campaigns, writing blogs about trendy topics like Video Advertising and AI, and more!