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Franchise marketing executives share key insights and best practices from the Netsertive Franchise Executive Roundtable on data and analytics, franchisee communication and support, and franchise development to drive growth in 2024.
Driving Marketing Control and Decisions through AI, Integrations & Data Insights
A forecasted 230 million people in the US will be using Connected TV (CTV) this year, yet franchise brands and multi-location businesses lag behind other marketers when it comes to CTV advertising. Netsertive’s VP of Marketing Erin Martin and Walker Linares from The Trade Desk recently co-hosted a CTV Advertising Measurement Webinar, to help Franchise Brands and Multi-Location Businesses get in the CTV game, with insights into how to implement and properly measure CTV advertising to improve their marketing mix.
With competition and technology rapidly evolving, franchise marketers need to find new ways to stand out and remain relevant in their industry. Artificial Intelligence (AI) is emerging as a powerful tool for franchise marketers to enhance their brand's local reach, visibility and discoverability online.
A Deep Dive on CTV with Netsertive & The Trade Desk
Since Amazon’s founding in 1994, the tech giant and ecommerce leader has grown to $232 Billion in annual revenue. As a result of this success, retailers across the world have been finding themselves locked in a competition, and Amazon is winning...
What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...
Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...
When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.
We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...
Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...
White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...
The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to be visible where shoppers spend a majority of their time...
In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...
It’s a hot day outside. Just as you are wishing you had an ice cream cone in your hand, a flashing notification pops up on your phone screen. It’s an offer from the Ben & Jerry’s shop two blocks away. This is the potential of location-based marketing...
Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...
A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...
