Loading...
All Blog Posts Tagged With

Scaled Localization

Retail

How Stores Can Compete in an Amazon World

Since Amazon’s founding in 1994, the tech giant and ecommerce leader has grown to $232 Billion in annual revenue. As a result of this success, retailers across the world have been finding themselves locked in a competition, and Amazon is winning...

Posted on 
Jul 25, 2019
  by
Mackenzie Newnam
Read More
Automotive

Artificial Intelligence in the Automotive Industry

What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...

Posted on 
Jun 29, 2019
  by
Kayla King
Read More
Marketing

Inside the Mind of a Gen Z Consumer

Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...

Posted on 
Jun 26, 2019
  by
Mackenzie Newnam
Read More
Healthcare

Marketing: The Toughest Job In The Healthcare Industry

When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.

Posted on 
Jun 18, 2019
  by
Caroline Willard
Read More
Marketing

The Digital Marketing Stats You Need to Know [Infographic]

We’re nearly three months into 2019 (can you believe it?!), so it’s time to start looking at the digital marketing trends from 2018 to make sure your marketing efforts align...

Posted on 
Mar 6, 2019
  by
Mary Clayton Shearer
Read More
Marketing

Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent

Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables...

Posted on 
Jan 23, 2019
  by
Mary Clayton Shearer
Read More
Franchises

How 96 Stores Scaled Success With Netsertive Marketing Technology

White River Marine Group has dozens of retail locations, from Bass Pro Shops to a growing roster of independent dealers. As the new year arrived, they decided to try something new. Forrester calls it Through Channel Marketing Automation (TCMA). The goal: When local boat buyers researched a very considered purchase online — a $20,000 to $100,000 fishing boat — they found a White River dealer first...

Posted on 
Aug 31, 2018
  by
Tim McLain
Read More
Marketing

Case Study: Social Media Advertising Lifts Search Marketing Performance by 50%

The move to multichannel marketing is no longer a question; it’s evident that it's a necessity. Shoppers are everywhere, utilizing multiple channels across digital devices over a period of days or weeks. Businesses need to be visible where shoppers spend a majority of their time...

Posted on 
Jul 30, 2018
  by
Lon Le
Read More
Franchises

Personalization Power: 3 National Retailers Turning Clicks Into Customers Online

In part three of our "How to Thrive in the National Retail Evolution" webinar, Tim McLain, Segment Marketing Manager at Netsertive, walks attendees through a trio of national retailer case studies, showing how new through channel marketing technology that drives localized and personalized digital messages to new customers that drive them in-store to buy...

Posted on 
Jul 20, 2018
  by
Tim McLain
Read More
Marketing

How Location-Based Advertising Can Impact Marketing Campaigns

It’s a hot day outside. Just as you are wishing you had an ice cream cone in your hand, a flashing notification pops up on your phone screen. It’s an offer from the Ben & Jerry’s shop two blocks away. This is the potential of location-based marketing...

Posted on 
Jul 13, 2018
  by
Kunal Thakur
Read More
Marketing

How to Target The Right Audience on YouTube

Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...

Posted on 
Jun 29, 2018
  by
Mary Clayton Shearer
Read More
Retail

Home Appliance Path to Purchase Survey

A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...

Posted on 
Jan 3, 2018
  by
Allison Ferguson
Read More