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Netsertive's Blog

Expert knowledge and actionable takeaways to grow your business.

Marketing

Don’t Undermine the Power of A/B Testing

A/B testing is a simple, risk-free tool that marketers can use to reach the maximum audience possible. A/B testing, in its simplest form, is running an experiment between two or more content elements...

Posted on 
Jul 18, 2019
  by
Tori Colvard
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Healthcare

Changing Priorities In Healthcare and The Case For Digital Marketing

Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...

Posted on 
Jul 8, 2019
  by
Caroline Willard
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Automotive

Artificial Intelligence in the Automotive Industry

What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...

Posted on 
Jun 29, 2019
  by
Kayla King
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Marketing

Inside the Mind of a Gen Z Consumer

Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...

Posted on 
Jun 26, 2019
  by
Mackenzie Newnam
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Healthcare

5 Questions with Peter Durand

Peter Durand leads Netsertive's Healthcare business, providing clients with a clear return on invested digital media through patient acquisition...

Posted on 
Jun 26, 2019
  by
Ashley Freeman
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Healthcare

Surprise! Your Patients Have Changed... How to Adjust to a Millennial World.

Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...

Posted on 
Jun 24, 2019
  by
Kayla King
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Healthcare

Marketing: The Toughest Job In The Healthcare Industry

When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.

Posted on 
Jun 18, 2019
  by
Caroline Willard
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Healthcare

5 Questions with Stacey Bargar

Last year Stacey became the Director of Healthcare Enterprise Solutions as her success, customer retention and results brought her to this role. Formerly, Stacey was a Director of Major Accounts and spent time in Account Management and Operations for the Automotive vertical with a specialty in OEMs. Check out what Stacey has to say about healthcare marketing below.

Posted on 
Jun 13, 2019
  by
Ashley Freeman
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Marketing

Life as an Intern: Mackenzie Newnam

Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business...

Posted on 
Jun 11, 2019
  by
Mackenzie Newnam
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Healthcare

Understanding The Marketing Funnel: Awareness, Consideration, and Decision

When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...

Posted on 
Jun 7, 2019
  by
Brandon Sifrar
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