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Expert knowledge and actionable takeaways to grow your business.
A/B testing is a simple, risk-free tool that marketers can use to reach the maximum audience possible. A/B testing, in its simplest form, is running an experiment between two or more content elements...
Health systems are changing their priorities in 2019. Over the years, health systems have been focused on driving down operational costs and leaving revenue growth on the back burner. According to...
What is it that you think of when you hear the words Artificial Intelligence (AI)? I know when I first heard them, the first thought that popped into my head was the movie ET. Today, the average...
Did you just figure out how to appeal to Millenials? Finally, understand their “lazy” and “crazy” ways? Well, congratulations, but now it is time...
Peter Durand leads Netsertive's Healthcare business, providing clients with a clear return on invested digital media through patient acquisition...
Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...
When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.
Last year Stacey became the Director of Healthcare Enterprise Solutions as her success, customer retention and results brought her to this role. Formerly, Stacey was a Director of Major Accounts and spent time in Account Management and Operations for the Automotive vertical with a specialty in OEMs. Check out what Stacey has to say about healthcare marketing below.
Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business...
When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...
