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Netsertive's Blog

Expert knowledge and actionable takeaways to grow your business.

Marketing

Google is Implementing a Big Update to Its Algorithm—Here’s What You Need to Know

Google just announced a big update to its search algorithm—one that's going to drastically improve user experience, but might change how your business ranks on its search engine results.

Posted on 
Nov 18, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Targeted Audience, Higher CTR: The Unexpected Benefits to Using Bing Paid Search

Want to reach a qualified audience of consumers ready to purchase specific products online? Then it's time to explore Bing Paid Search.

Posted on 
Nov 11, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Everything You Need to Know About Google Smart Display

Build creative and highly efficient ads with the Google Smart Display Campaigns tool. Here's exactly how to use this powerful advertising tool to leverage great results online.

Posted on 
Nov 4, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Farewell Average Ad Position, Hello New and Improved Smart Bidding

Google is saying goodbye to its average ad position metric, which means new and exciting prominence metrics for advertisers to use with Google's Smart Bidding.

Posted on 
Oct 25, 2019
  by
Coleen Kinen-Ferguson
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Marketing

Why Every Retail Brand Needs to Track Store Visits

Store visits are an important metric for measuring how successful your advertising campaigns are. Here's why every business should track store visits.

Posted on 
Oct 18, 2019
  by
Coleen Kinen-Ferguson
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News

Achieve Better Marketing Results with Advanced Data Matching

Reaching the right person, whether offline or online, at the right time is critical in any campaign. Netsertive’s new Advanced Data Matching feature allows you to deliver highly relevant messages to...

Posted on 
Sep 30, 2019
  by
Kristen Bailey
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News

Improve Your Online Presence and Measure Marketing Impact with Google My Business and Store Visits

With endless information available at our fingertips, we use multiple devices throughout the day to search for things to do, places to go, or things to buy. According to Google, there has been a 900%+ increase in “near me tonight/today” searches in the past two years, with 76% of local mobile searches for something nearby resulting in a same-day in-store visit...

Posted on 
Sep 13, 2019
  by
Kristen Bailey
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News

Netsertive Named an Inc. 5000 Fastest-Growing Company for the Seventh Year in a Row

We're thrilled to announce that Netsertive was recognized as one of Inc.'s 5000 Fastest-Growing Private Companies in the country! Read all about it here.

Posted on 
Aug 30, 2019
  by
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Marketing

Mackenzie's Intern Reflection: My Career-Changing Summer Internship in Digital Marketing

As a Netsertive Marketing Intern, Mackenzie spent the summer helping her team build digital advertising campaigns, writing blogs about trendy topics like Video Advertising and AI, and more!

Posted on 
Aug 21, 2019
  by
Mackenzie Newnam
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Marketing

Tori’s Intern Reflection: My Top 5 Netsertive Lessons

During her summer at Netsertive, Tori created marketing videos, assisted her team in driving sales at the local level for her clients, and brainstormed awesome marketing contents.

Posted on 
Aug 16, 2019
  by
Tori Colvard
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